Assistant Brand Manager

LUXASIA

Assistant Brand Manager for LUXASIA developing brand strategies and managing integrated marketing plans. Collaborating with cross-functional teams to drive brand engagement and sales.

Posted 5/25/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan and execute brand & business objectives; KPI’s
Manage brand A&P and P&L to ensure brand investments & ROI are maximized.
Work closely with demand planning team on forecasting future launches and monthly business needs.
Plan and execute commercial business plans with Brand Manager.
Work with marketing team to develop integrated marketing plans from product launches and promotion mechanics to grow and build brands.
Develop e-commerce strategies to increase brand engagement and sales.
Develop, drive and execute brand merchandising guidelines & adhere across all different retail channel distribution.
Be ‘hands on’ and independently lead the brand by working closely with cross functional teams from sales, marketing, finance, and operations to achieve brand objectives.
Work closely with trade partners to ensure brands exposure and mechanics are consistently managed and well presented.

Requirements

What you’ll need

Degree in marketing or related business with at least 5 years in a reputable FMCG company or in retail managing a brand.
Candidate with prior experience managing skincare/fragrance brand an added advantage.
Strategic mindset, analytical & insights driven to create opportunities.
Strong communication & interpersonal skills, bi-lingual (English & Bahasa).
Team player, self-confident with strong leadership qualities.
Independent & Innovative, multi-task and good time management skills.
A go-getter with an attitude to outperform and deliver excellent results continuously.
Possesses strong skills in various office applications, with a particular emphasis on Microsoft Excel proficiency.

Benefits

Comp & perks

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementP&L managementKPI analysise-commerce strategymerchandising guidelinesforecastingintegrated marketing plansanalytical skillstime management

Soft Skills

strong communicationinterpersonal skillsleadership qualitiesteam playerindependentinnovativemulti-taskingself-confidencego-getter attitude