LUXASIA

Brand Manager

LUXASIA

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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About the role

  • Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations
  • Ensures timely and perfect execution of all marketing activations offline and online at all times.
  • Key Role in new POS openings – including boutiques and SIS
  • Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
  • Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation
  • Deepen channel customer development through CRM program activations
  • Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
  • Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
  • Management and tracking flow of product registration in Singapore to ensure timely registration.
  • Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
  • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
  • Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
  • Implement Door-by-Door Marketing plan (CRM, events and promotions)
  • Budget Management: Responsible for full P&L

Requirements

  • More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
  • Experience in luxury beauty or consumer brand will be advantageous.
  • Good business insights to the industry and strong business acumen.
  • Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
  • Strong understanding of the P&L of the business.
  • Excellent communication and presentation skills.
  • Proven track sales record in a target driven environment.
  • Strong people management experience with the ability to motivate, inspire, coach and develop people.
  • Meticulous with a strong analytical mind.
  • Creatively driven to think out of the box.
  • Strong ability to multi-task; strong project management skills with good time management ability.
  • Have a keen interest, a good eye and passion for beauty.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketing strategyCRM program activationsmarket trend analysisP&L managementsales performance trackingproduct launch managementpromotions managementanalytical skillsbudget management
Soft Skills
communication skillspresentation skillsproblem solvingentrepreneurial spiritpeople managementmotivationcreativitymulti-taskingproject managementtime management