Brand Manager
LUXASIA
full-time
Posted on:
Location Type: Hybrid
Location: Taguig • Philippines
Visit company websiteExplore more
About the role
- Strong capability in brand storytelling and brand equity building, with the ability to translate brand DNA, heritage, and product narratives into compelling consumer-facing campaigns across digital, retail, and experiential touchpoints.
- Proven experience in premium and luxury brand positioning strategies, ensuring consistency with global brand guidelines while adapting execution to local market insights and consumer behaviors.
- Deep understanding of luxury consumer behavior, including purchase drivers, prestige expectations, emotional engagement, and the role of exclusivity, craftsmanship, and storytelling in driving brand desirability and loyalty.
- Background in fragrance, boutique brands, luxury beauty, or luxury retail marketing, with hands-on exposure to premium brand launches, portfolio management, and high-touch consumer engagement strategies.
- Partner closely with the Business Manager to develop and execute brand strategies that build long-term brand equity while delivering commercial results, especially within premium/luxury segments.
- Leverage market trends, consumer insights, and competitive analysis to refine brand positioning, storytelling frameworks, and activation priorities.
- Translate global brand strategies into locally relevant plans that resonate with luxury consumers across omnichannel touchpoints.
- Define, track, and optimize key brand equity, awareness, engagement, and commercial KPIs.
- Lead the development and execution of high-quality brand campaigns, digital storytelling, influencer collaborations, and in-store experiences aligned with luxury standards.
- Activate strong networks with niche beauty KOLs, fragrance communities, tastemakers, and premium content creators, ensuring authentic brand advocacy and storytelling credibility.
- Ensure all brand communications, content, and assets uphold luxury codes, visual excellence, and tone of voice, in line with principal brand guidelines and LUXASIA standards.
- Work cross-functionally with retail, e-commerce, CRM, and sales teams to deliver seamless, elevated consumer journeys.
- Act as a trusted partner to brand principals, demonstrating strong alignment on brand equity objectives, storytelling approach, and positioning strategies.
- Collaborate effectively with internal stakeholders across marketing, retail, commercial, and supply chain teams to ensure flawless execution.
- Support brand P&L management with an understanding of premium pricing strategies, assortment curation, selective distribution, and inventory productivity.
- Balance brand-building investments with short- and long-term commercial performance.
Requirements
- Minimum 7 years of experience in brand management or marketing within luxury beauty, fragrance, boutique brands, or premium retail.
- Bachelor’s degree in business, marketing, or a related field
- Strong exposure to luxury brand storytelling, influencer/KOL strategy, and experiential marketing.
- Analytical mindset with the ability to translate data into actionable business strategies.
- Excellent stakeholder management, communication skills, and the ability to influence across cultures and functions.
- Ability to work in a fast-paced, cross-functional environment and manage multiple projects effectively.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand storytellingbrand equity buildingluxury brand positioningconsumer insightscompetitive analysisdigital storytellinginfluencer collaborationsbrand P&L managementpremium pricing strategiesexperiential marketing
Soft Skills
stakeholder managementcommunication skillsinfluencing skillsanalytical mindsetproject managementcross-functional collaborationconsumer engagementnetworkingadaptabilitystrategic thinking
Certifications
Bachelor’s degree in businessBachelor’s degree in marketing