Deputy Head – Performance Marketing

LUXASIA

Deputy Head guiding paid media, ecommerce campaigns and optimization across Southeast Asian markets. Supporting LUXASIA’s luxury beauty brand growth through analytics, automation and cross-functional teamwork.

Posted 9/5/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns across various platforms, with a strong focus on digital marketing strategies tailored for Southeast Asian markets. Proven ability to lead teams, optimize performance, and leverage automation and AI tools for enhanced marketing efficiency.

Highest-signal resume keywords

Digital Marketing ManagementTeam Leadership and MentoringCampaign OptimizationMeta AdvertisingEcommerce Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEcommercePerformance MediaCampaign PlanningCreative Content ReviewAutomation ToolsAI SolutionsGoogle AdsAnalyticsCRM

Soft Skills

Detail-OrientedCuriousSolution-Driven

Tools & Technologies

MetaShopifyShopeeLazadaTikTok Shop

Industry Keywords

Southeast Asian MarketsCampaign ExecutionMarketing SolutionsCreative JudgmentEngagement Content

About the role

Key responsibilities & impact

Manage paid media across Meta, marketplaces and brand websites
Guide the team on campaign planning, execution, optimization and reporting
Support digital marketing activities across multiple Southeast Asian markets
Work with commercial, ecommerce, brand and creative teams to achieve campaign objectives
Review creative content and recommend approaches for different platforms and objectives
Improve team efficiency through automation, AI and emerging marketing solutions
Identify issues early and recommend practical solutions
Explore new ideas and continuously improve existing ways of working

Requirements

What you’ll need

5+ years of experience in digital marketing, ecommerce or performance media
Experience managing or mentoring a digital marketing team
Exposure to campaigns across multiple SEA markets
Strong working knowledge of Meta, Shopify, Shopee, Lazada and TikTok Shop
Good understanding of Google Ads, CRM and analytics is an advantage
Strong creative judgment across awareness, engagement and conversion content
Comfortable with automation, AI tools and new digital solutions
Commercially minded, detail-oriented, curious and solution-driven

Benefits

Comp & perks

Professional growth and competency-building opportunities
Autonomy and entrepreneurial ownership with guidance and support
Diverse and inclusive team environment
Opportunities to work with over 100 luxury brands across Asia Pacific
Equal employment opportunities
Exposure to regional, multi-market projects