Digital Marketing Manager

Lunit

Digital Marketing Manager leading AI-enabled campaigns for Lunit, a company advancing cancer detection through validated AI solutions. Managing web, SEO, ABM, marketing automation and AEO across New Zealand.

Posted 8/5/2026full-timeWellington • 🇳🇿 New ZealandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, including Account-Based Marketing, SEO, and analytics, with a strong focus on leveraging AI for marketing automation and performance optimization. Proven ability to manage website operations and lead data-driven insights to enhance campaign effectiveness in a B2B healthcare context.

Highest-signal resume keywords

Digital Marketing ExperienceAccount-Based MarketingSEO StrategyHubSpot ProficiencyAnswer Engine Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOAnalyticsLead ManagementEmail MarketingWebsite ManagementPerformance AnalyticsLead ScoringMarketing AutomationVideo Distribution Strategies

Soft Skills

CollaborationCommunicationData-Driven Decision Making

Tools & Technologies

HubSpotMarketing Technology StackAI ToolsSocial Media PlatformsPerformance Analytics Tools

Industry Keywords

B2B MarketingHealthcare MarketingGlobal MarketingBrand VisibilityStakeholder Reporting

About the role

Key responsibilities & impact

Own the Lunit website and manage requirements and delivery across CSG, Oncology and corporate
Work with regional teams to develop and implement ABM, SEO, paid search and display, and social media
Establish a marketing technology stack, including AI, to streamline and automate marketing processes
Establish lead management, lead scoring, and nurturing processes
Direct video distribution strategies using audience insights and performance analytics to maximize engagement and ROI
Support organic social media strategy to drive engagement and expand brand reach
Lead data-driven insights to identify trends and improve marketing campaign performance and resource allocation
Lead Answer Engine Optimization strategy to improve brand visibility across AI-powered search experiences
Prepare monthly reports for stakeholders highlighting successes and areas for improvement

Requirements

What you’ll need

5+ years’ experience in a digital marketing role within a global B2B and/or healthcare environment
Intermediate HubSpot experience, including creating and managing a roadmap for platform and integration development and optimisation
Strong capability across account-based marketing, SEO, analytics, website management and email marketing
Experience leading Answer Engine Optimization strategy across AI-powered search experiences
University bachelor’s degree in a relevant discipline
NZ based candidates only
If based in Wellington, ability to work from the Wellington CBD office at least three days per week

Benefits

Comp & perks

Opportunity to work with validated AI solutions transforming cancer detection
Equal Employment Opportunity employer
Flexible option to come into the Wellington office more often if desired