Senior Manager, Content Marketing

Lunar Solar Group

Content Marketing Manager overseeing strategy and execution to position Lunar as a digital marketing leader. Ideal candidate thrives in high-growth environments and understands ecommerce dynamics.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives.
Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency
Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts.
Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels.
Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership.
Own editorial calendars across case studies, newsletters, webinars, social media, etc.
Maintain website content including landing pages, blog posts, and case studies.
Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X.
Oversee lead and merchant lifecycle marketing via newsletter and automation strategy.
Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content.
Interview customers, partners, and internal stakeholders to create compelling case studies and success stories.
Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix.
Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions.
Support product launches with messaging, positioning, launch content, and sales collateral.
Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases.

Requirements

What you’ll need

5–7 years of experience in content marketing, product marketing, social media, at a B2B SaaS or agency targeting CPG brands.
Strong understanding of the ecommerce ecosystem including Shopify, retention marketing, paid media, attribution, etc.
Understanding of performance marketing metrics including CAC, LTV, ROAS, CPMs, and attribution.
Exceptional writing and storytelling skills with the ability to simplify technical concepts.
Experience supporting social media channels and company websites.
Ability to operate independently in a fast-moving startup environment.

Benefits

Comp & perks

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match
Bonus: TBD Quarterly Bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingproduct marketingsocial media marketingeCommerceanalyticsattributionperformance marketing metricswritingstorytellinglead lifecycle marketing

Soft Skills

collaborationcommunicationindependencecreativityorganizational skillsleadershipstrategic thinkingadaptabilityattention to detailcustomer engagement