Lunar Solar Group

Senior Manager – Programmatic

Lunar Solar Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Senior

About the role

  • Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
  • Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving.
  • Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).
  • Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
  • Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes.
  • Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness.
  • Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives.
  • Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development.
  • Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
  • Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation.
  • Ensure adherence to brand safety, viewability, and ad verification standards.
  • Support onboarding of new clients through audits, strategic recommendations, and transition planning.
  • Contribute to team-level initiatives including playbooks, best practices, training, and process improvements.
  • Identify opportunities to improve workflows, reporting standards, and overall operational efficiency.
  • Stay current on industry trends, emerging technologies, and programmatic best practices.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 3-6+ years of experience in programmatic media, digital marketing, or performance marketing, ideally within an agency environment.
  • Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP).
  • Proven ability to independently manage larger or more complex client relationships with limited oversight.
  • Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling.
  • Experience with DMPs, CDPs, and ad verification tools preferred.
  • Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights.
  • Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders.
  • Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration.
  • Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
  • Entrepreneurial mindset with a passion for innovation and continuous learning.
Benefits
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development and training opportunities.
  • Inclusive and supportive work environment that values creativity and innovation.
  • 401k with match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic strategymedia buyingaudience segmentationbidding strategiesmeasurement frameworksattribution modelingcampaign optimizationdynamic creative strategiesperformance metricsdigital marketing
Soft Skills
client communicationproblem-solvingmentoringanalytical skillscollaborationattention to detailproactive mindsetentrepreneurial mindsetstrategic thinkingpresentation skills