Senior Manager – Programmatic

Lunar Solar Group

Senior Manager of Programmatic responsible for strategies and execution across client accounts in advertising agency. Leading high-quality client management and performance optimization.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving.
Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).
Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes.
Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness.
Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives.
Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development.
Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation.
Ensure adherence to brand safety, viewability, and ad verification standards.
Support onboarding of new clients through audits, strategic recommendations, and transition planning.
Contribute to team-level initiatives including playbooks, best practices, training, and process improvements.
Identify opportunities to improve workflows, reporting standards, and overall operational efficiency.
Stay current on industry trends, emerging technologies, and programmatic best practices.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field preferred.
3-6+ years of experience in programmatic media, digital marketing, or performance marketing, ideally within an agency environment.
Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP).
Proven ability to independently manage larger or more complex client relationships with limited oversight.
Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling.
Experience with DMPs, CDPs, and ad verification tools preferred.
Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights.
Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders.
Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration.
Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
Entrepreneurial mindset with a passion for innovation and continuous learning.

Benefits

Comp & perks

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

programmatic strategymedia buyingaudience segmentationbidding strategiesmeasurement frameworksattribution modelingcampaign optimizationdynamic creative strategiesperformance metricsdigital marketing

Soft Skills

client communicationproblem-solvingmentoringanalytical skillscollaborationattention to detailproactive mindsetentrepreneurial mindsetstrategic thinkingpresentation skills