Senior Manager, Paid Social
Lunar Solar Group
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $110,000 per year
Job Level
About the role
- Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
- Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving.
- Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms.
- Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation.
- Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives.
- Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking.
- Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes.
- Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans.
- Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation.
- Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
- 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment.
- Strong experience managing and scaling paid social campaigns for DTC and/or e-commerce brands.
- Proven ability to independently manage larger or more complex client relationships with limited oversight.
- Demonstrated experience mentoring junior team members and helping raise the quality of work across a team.
- Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization.
- Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations.
- Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders.
- Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities.
- Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
- Prior people management experience is a plus, but not required.
Benefits
- Competitive salary.
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
- 401k with match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategymedia buyingcampaign structureaudience strategyperformance optimizationtesting frameworksdata analysisreportingbudget allocationclient relationship management
Soft Skills
communicationmentoringcollaborationproblem-solvinganalytical thinkingattention to detailproactivesolutions-orientedstrategic thinkingteam leadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration