Lunar Solar Group

Senior Analyst, Programmatic & Retail Media

Lunar Solar Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $85,000 per year

Job Level

Senior

About the role

  • Support the execution and optimization of programmatic and retail media campaigns, including setup, trafficking, monitoring, and reporting across DSPs and retail media platforms.
  • Apply advanced targeting and bid optimization techniques to improve campaign performance.
  • Upload, QA, and manage creative assets, insertion orders, and dynamic creative implementation for timely launches.
  • Monitor campaigns daily, troubleshoot platform issues, and make data-driven adjustments to meet client KPIs.
  • Analyze campaign performance and prepare reporting and insights to support internal teams in client communications.
  • Ensure brand safety, viewability, and ad verification compliance across all channels.
  • Collaborate with internal teams to surface insights and optimization opportunities based on campaign performance.
  • Leverage AI tools and emerging platform features to improve campaign efficiency and outcomes.
  • Contribute to internal documentation, workflow improvements, and campaign execution best practices.
  • Stay up-to-date on industry trends, emerging technologies, and programmatic best practices.

Requirements

  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Experience: 2-4 years of experience in programmatic media, including hands-on DSP management.
  • Technical Proficiency: Strong understanding of programmatic metrics, audience segmentation, optimization strategies, and attribution modeling. Experience with DMPs and ad verification tools preferred.
  • Analytical Skills: Ability to interpret performance data, conduct A/B tests, and provide actionable insights to improve campaign performance.
  • Leadership: Strong ability to execute and optimize campaigns in collaboration with cross-functional teams.
  • Communication: Strong verbal and written communication skills, including presenting technical strategies and results to clients.
  • Creative Understanding: Ability to advise on creative assets and their impact on programmatic performance.
  • Team Collaboration: A collaborative mindset, engaging cross-functional teams to share findings and drive performance improvements.
  • Entrepreneurial Spirit: Resourceful, proactive, and motivated with a passion for innovation and continuous learning.
Benefits
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development and training opportunities.
  • Inclusive and supportive work environment that values creativity and innovation.
  • 401k with match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic mediaDSP managementaudience segmentationoptimization strategiesattribution modelingA/B testingcampaign performance analysisdata-driven adjustmentscreative asset managementbid optimization
Soft Skills
communicationleadershipteam collaborationanalytical skillscreative understandingentrepreneurial spiritcollaborative mindsetproblem-solvingresourcefulnessproactivity