Lunar Solar Group

Manager, CRM

Lunar Solar Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $85,000 per year

About the role

  • Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
  • Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
  • Oversees and ensures cohesion across all channels utilized by clients, building out effective omni-channel strategies.
  • Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral.
  • Provide final QA on all team deliverables (email content, segments, send time, briefs, reports).
  • Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings.
  • Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
  • Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
  • Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.

Requirements

  • 2-5 years of email marketing experience in the e-commerce industry.
  • Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
  • Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.).
  • Strong knowledge of Excel, Powerpoint, and Word a must.
  • Strong organizational and presentation skills.
  • Experience compiling, analyzing, and tracking data to aid in decision making.
  • Customer segmentation and database management experience.
  • Client relationship management.
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
  • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
  • Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
  • BS/BA Degree in Business, Psychology, Marketing or related field is desired.
Benefits
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development and training opportunities.
  • Inclusive and supportive work environment that values creativity and innovation.
  • 401k with match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcampaign managementcustomer segmentationdatabase managementdata analysisquality assurancemarketing asset developmentomni-channel strategyretention strategiesKlaviyo
Soft Skills
organizational skillspresentation skillsattention to detailstrategic thinkingindependencecollaborationinterpersonal skillscoachingmentoringclient relationship management