Luna Socks

E-Commerce Operator, Entrepreneur in Residence, DTC Consumer Brand

Luna Socks

full-time

Posted on:

Location Type: Hybrid

Location: Shanghai • China

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About the role

  • Full ownership of the business day-to-day (you run the company, hands-on)
  • Own the P&L and unit economics: pricing, gross margin, CAC, contribution margin, cashflow
  • Build and maintain weekly KPI reporting (AOV, COGS, shipping, fees, returns, CAC, ROAS)
  • Run end-to-end operations via partners: order flow, supplier coordination, shipping performance, returns handling, customer support
  • Manage external partners (suppliers, 3PL, freelancers) with clear KPIs, routines, and accountability
  • Drive growth on Western platforms (Meta, Google): either execute yourself or manage agencies extremely hands-on
  • Improve conversion and retention: landing pages, offers, upsells, email flows
  • Solve issues fast (ad account problems, delivery delays, quality issues, chargebacks, cost spikes)

Requirements

  • Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
  • Hands-on executor mindset: you like doing the work, building systems, and owning results
  • Strong working knowledge of Western performance marketing (Meta + Google) and funnel KPIs
  • Highly organized, structured, and reliable (you can run many moving parts alone)
  • Strong analytical skills (Sheets/Excel, dashboards, decision-making from numbers)
  • Very good English (written + spoken); Chinese is a plus
  • Comfortable working as the only employee and coordinating everything through partners
  • High accountability, speed, and problem-solving ability
Benefits
  • Run a real business with full ownership of outcomes (full P&L responsibility)
  • Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
  • Flexible setup with remote work possible, as long as performance and execution stay strong
  • High upside compensation through a profit-based bonus
  • Equity / share incentives for strong long-term performance
  • Fast decisions, direct impact, and a lean environment without bureaucracy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementunit economicsKPI reportingperformance marketingconversion optimizationretention strategiesdata analysisfunnel KPIse-commerce operationsDTC (Direct-to-Consumer)
Soft Skills
hands-on executor mindsetorganizational skillsreliabilityanalytical skillsproblem-solving abilityaccountabilitycommunication skillsadaptabilityself-motivationtime management