VP, GTM Programs – Experiences

Lumin Digital

VP of GTM Programs and Experiences orchestrating growth strategies through key events at Lumin Digital. Leading cross-functional teams and owning the full event portfolio to drive engagement and retention.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesLead💰 $230,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own the strategic alignment and execution for GTM events and programs
Provide the cross-functional leadership and orchestration required to activate Lumin's growth strategy across the entire prospect and client journey
Own program orchestration across the full commercial bowtie, from prospect engagement and new logo acquisition through client onboarding, expansion, and retention
Ensure every Growth org function is coordinated against a single integrated plan in accordance with the aligned strategy
Chair Lumin's cross-functional growth council, holding all Growth org functions accountable to a coordinated commercial plan
Own the full Lumin event portfolio end to end, including strategic planning, execution and cross-functional alignment across various events
Ensure all elements of major events are aligned to central strategy defined in partnership with the CGO
Own the P&L; budget, spend, and return measured in pipeline influenced, client retention signals, and expansion conversations opened
Lead cross-functional alignment for major events across multiple teams
Own the coordination and orchestration of the full event calendar

Requirements

What you’ll need

10+ years in B2B SaaS marketing with at least 3 years owning an integrated marketing, demand program, or events function end to end
Proven ownership of a flagship proprietary conference or large-scale B2B event; strategy, P&L, cross-functional coordination, and commercial outcomes
Track record orchestrating cross-functional marketing programs in a B2B SaaS environment; connecting multiple functions into a single coordinated motion
Strong program management discipline; able to hold a complex cross-functional plan together and manage accountability across peer leaders without direct authority over their work
Experience building integrated demand programs from scratch; not inheriting and optimizing but architecting from the ground up
Working knowledge of marketing automation platforms at a strategic level
Fluency in funnel metrics; conversion rate modeling, funnel diagnosis, and performance reporting
Experience leading cross-functional programs with influence but not direct authority over execution partners
Financial services, fintech, or B2B enterprise SaaS background strongly preferred
Executive presence sufficient to chair a senior cross-functional council and represent Lumin on the Lumination stage

Benefits

Comp & perks

medical, dental, and vision insurance
a 401(k) with company match
flexible PTO plus 12 paid holidays
paid sick leave
paid parental and family leave
a lifestyle spending account
tuition reimbursement
a cell phone stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingintegrated marketingdemand program managementevent managementP&L managementprogram managementfunnel metricsconversion rate modelingperformance reportingcross-functional coordination

Soft Skills

leadershipstrategic planningaccountabilityinfluence without authoritycommunicationcollaborationexecutive presenceorchestrationproblem-solvingstakeholder management