Lifecycle Marketing Manager – Retention

LumiMeds

Lifecycle Marketing Manager owning retention campaigns for LumiMeds, a U.S. telehealth startup focused on weight management and metabolic health.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Lifecycle Marketing, focusing on customer retention, segmentation, and personalized campaign strategies. Proficient in analyzing performance metrics and optimizing automated customer journeys across various channels.

Highest-signal resume keywords

Lifecycle MarketingCustomer RetentionA/B TestingAudience SegmentationMarketing Automation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingCRM MarketingEmail MarketingCustomer SegmentationPersonalization StrategiesCampaign Performance AnalysisAutomated Customer JourneysA/B TestingSQLGoogle Analytics

Soft Skills

Excellent Written CommunicationHighly OrganizedCross-Functional CollaborationAttention to DetailAbility to Manage Multiple Campaigns

Tools & Technologies

KlaviyoBrazeIterableSalesforce Marketing CloudOracle ResponsysMailchimpCustomer.ioHubSpotTableauLooker

Industry Keywords

DTCECommerceSubscription MarketingSaaSTelehealthConsumer TechnologyHealthcare Marketing Regulations

Tech Stack

Tools & technologies

CloudOracleSQLTableau

About the role

Key responsibilities & impact

Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels
Build, launch, and optimize automated customer journeys, including welcome, onboarding, activation, post-purchase, subscription renewal, replenishment, win-back, reactivation, referral, and loyalty journeys
Develop audience segmentation using behavioral, transactional, and demographic data
Design personalized lifecycle campaigns to improve retention and customer lifetime value
Execute A/B and multivariate testing across messaging, creative, timing, offers, and customer journeys
Analyze campaign performance and provide actionable KPI recommendations
Partner with Product and Engineering to implement lifecycle triggers and customer events
Collaborate with Creative and Copy teams on high-converting messaging
Monitor customer health metrics and identify churn-reduction opportunities
Build dashboards and communicate lifecycle performance to leadership
Improve marketing automation workflows and operational efficiency
Ensure communications comply with healthcare marketing regulations and brand guidelines
Audit the lifecycle ecosystem, improve automated journeys, establish a testing roadmap, and deliver measurable gains in retention, engagement, and customer lifetime value

Requirements

What you’ll need

5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing
Experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies
Strong expertise in customer retention, reactivation, and subscription marketing
Hands-on experience building automated lifecycle journeys from scratch
Deep understanding of customer segmentation and personalization strategies
Strong analytical skills interpreting lifecycle performance metrics
Experience designing and executing A/B testing programs
Experience with several of: Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, Looker
SQL and Shopify are preferred, not required
Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams
Excellent written communication skills with strong attention to customer messaging
Highly organized and able to manage multiple campaigns simultaneously
Comfortable working in a fast-paced startup environment
Professional-level English communication
Availability to work U.S. business hours

Benefits

Comp & perks

Remote work arrangement
Equal opportunity employment
Availability to work U.S. business hours