Growth – Performance Marketer

LumiMeds

Growth marketer focused on optimizing paid acquisition and funnel performance at LumiMeds telehealth startup. Building testing infrastructure and driving marketing experiments.

Posted 5/13/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings
Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate
Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results
Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result
Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR
Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking
Maintain a living testing log: every test, its hypothesis, result, and what we do next
Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

Requirements

What you’ll need

4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand
Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants
Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives
Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube)
Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category
Direct response mindset — you think in CAC and payback period, not reach or impressions
Comfort owning a budget and a number independently without a team underneath you
Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred]

Benefits

Comp & perks

Performance bonus tied to CAC and patient volume targets

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingmultivariate testingcampaign executionaudience strategybid managementbudget allocationstatistical significancesample sizingfunnel optimizationdirect response marketing

Soft Skills

analytical thinkingcommunicationcollaborationproblem-solvingadaptabilityownershipcreativitystrategic thinkingtime managementattention to detail