LumiMeds

Performance Marketing Manager – Growth & Lifecycle

LumiMeds

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own strategy, execution, and optimization across paid acquisition platforms
  • Manage and scale paid budgets efficiently
  • Optimize CAC, ROAS, CVR, AOV, and LTV
  • Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
  • Adjust bidding strategies and campaign structure based on data
  • Identify scaling opportunities without increasing risk exposure
  • Improve and test multiple funnels
  • Recommend landing page structure improvements
  • Suggest pricing tests, bundling experiments, and offer adjustments
  • Ensure campaigns comply with platform ad policies
  • Partner with internal stakeholders to prevent account flags or shutdown risk
  • Own and build lifecycle marketing engine: SMS automation, Email automation, and more
  • Build reporting dashboards and monitor key metrics.

Requirements

  • 5+ years in performance or growth marketing
  • Strong hands-on experience with:
  • Google Ads (Search, Performance Max, YouTube)
  • Meta Ads (Facebook / Instagram)
  • Reddit Ads
  • Tiktok Ads
  • Microsoft Ads (Bing)
  • App Lovin
  • Ad Roll
  • Experience in telehealth, healthcare, or regulated products preferred
  • Experience with subscription-based businesses strongly preferred
  • Strong CRO mindset
  • Experience building SMS + email lifecycle automations
  • Comfortable operating in a startup environment with ownership.
Benefits
  • Early-stage growth opportunity.
  • Direct impact on company revenue.
  • Real ownership of strategy and execution.
  • High visibility with leadership.
  • Opportunity to shape the marketing foundation of a Telehealth brand.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingCACROASCVRAOVLTVCROSMS automationEmail automationlifecycle marketing
Soft Skills
strategic thinkingexecutionoptimizationdata analysisrisk managementcollaborationownershipadaptabilitycommunicationproblem-solving