Senior Product Marketing Manager

Luma Health

Senior Product Marketing Manager at Luma Health driving go-to-market strategies for healthcare B2B products. Collaborating across teams to enhance product messaging and launch capabilities.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Foster alignment across sales, product, engineering, and marketing functions to develop messaging frameworks that support value drivers and customer stories.
Support the launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
Partner with the Product Team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey.
Strive to be an expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
Support the development of a “voice of customer” playbook and leverage it to inform messaging and product education.
Contribute to the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
Partner with Sales and CS enablement to build the content and tools that move deals forward: pitch decks, demo narratives, ROI models, case studies, solution briefs, and objection-handling resources.
Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

Requirements

What you’ll need

6+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
Demonstrated ownership of multiple successful product launches that exceeded pipeline, adoption, or revenue targets — with the ability to walk through what worked, what didn’t, and why.
Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
Experience collaborating effectively with product, sales, and customer success to achieve results.
Excellent communication, presentation and interpersonal skills.
Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
Proven ability to influence without authority across product, sales, customer success, and executive stakeholders in a fast-paced, high-growth environment.
Experience managing and researching product positioning and competitive analysis.
Organized, detail-oriented, and motivated team player with a positive attitude.
Ability to work in a fast-paced team environment.
Bachelor’s degree required; MBA or equivalent advanced experience a plus.

Benefits

Comp & perks

Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
Work Life Balance
Flexible Time Off
Wellness Programs
Discounted Perks
401(k) and Company Equity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B marketingproduct launchescorporate messagingcompetitive analysiscontent creationsales presentationsmultimedia contentROI modelscase studies

Soft Skills

communication skillspresentation skillsinterpersonal skillsorganizational skillsdetail-orientedteam playerentrepreneurial mindsetinfluence without authoritycollaborationpositive attitude

Certifications

Bachelor's degreeMBA