Ludi, Inc. - Provider Compensation Management

Product Marketing

• Lead go-to-market planning and execution for new product and feature launches — coordinating timelines and messaging across product, marketing, sales, and client services to drive awareness, adoption, and growth.
• Develop and maintain core product messaging documents, positioning frameworks, and packaging narratives that align product, commercial, and executive teams around a consistent story.
• Serve as the Marketing team's product subject matter expert (SME), training marketing colleagues on new product and feature enhancements as they roll out and reviewing draft marketing content for product accuracy and messaging alignment.
• Use GenAI workflows to craft content, directing and refining AI output rather than writing everything from scratch, and identify other AI-enabled tools to improve the speed, quality, and consistency of execution.
• Equip Sales and Client Services teams with compelling product narratives, collateral, training, and tools that support adoption and long-term customer success.
• Execute multi-channel customer engagement strategies (email programs, release announcements, webinars, and events) that build feedback loops, customer engagement, and feature adoption.
• Maintain a library of relevant customer case studies, testimonials, and proof points to support sales and demand generation efforts.
• Maintain consistent, brand-aligned communication across channels, ensuring all product- and customer-facing materials align with Ludi's brand voice, compliance requirements, and healthcare industry standards.
• Partner with product management to define and maintain buyer personas, ideal customer profiles (ICPs), and competitive positioning for Ludi's provider enterprise management solutions and services.
• Analyze customer and market data, including CRM and marketing data (HubSpot), buyer intent and firmographic signals (ZoomInfo), and third-party industry sources, to sharpen personas, ICPs, positioning, and messaging decisions.
• Conduct ongoing research on customers, competitors, and healthcare industry trends to keep positioning and messaging current as the category evolves.

Product & Customer Marketing Manager

QA Engineer

• Lead the QA team and set the overall test strategy, quality standards, and processes needed to meet client targets and performance goals.
• Own Ludi's quality roadmap: evaluate current practices, identify gaps, and drive a comprehensive test strategy across manual and automated testing.
• Build, manage, and mentor a high-performing QA team, including hiring, coaching, and career development for QA Engineers.
• Partner with engineering and product leadership to embed quality practices early in the development lifecycle and align QA priorities with product roadmaps.
• Oversee the design and implementation of automated and manual test frameworks, ensuring comprehensive coverage across all products.
• Establish and track quality metrics and KPIs, reporting on product quality, defect trends, and testing effectiveness to the CTO and executive team.
• Own the bug tracking and triage process within Ludi's agile project management tooling, ensuring issues are documented, prioritized, and resolved efficiently.
• Ensure thorough regression testing practices are followed across the team when bugs are resolved.
• Drive test authoring as an agent-assisted workflow: use coding agents to generate and maintain test suites and set the standards for doing so.
• Critically review agent-generated tests, preventing suites that codify existing bugs, pass trivially, or mirror the implementation instead of the requirement.
• Own the evaluation strategy for AI-driven product features: non-deterministic output handling, eval harnesses, and regression detection for model behavior.

Product & Customer Marketing Manager

Director of Quality Assurance