Regional Sales Manager, Industrial

Lucy Group Ltd

Manage sales for Lucy Electric's complete product range in the UK as a Regional Sales Manager. Achieve sales targets and develop customer relationships within specified territories.

Posted 6/4/2026full-timeThame • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

To manage the sales for the complete Lucy Electric product range into an agreed territory within the UK as part of the Industrial Sector Sales Team.
To achieve maximum sales potential via management of key accounts and developing business within new/existing customers.
Day to day management of Sales engineer(s) for the assigned territory.
To achieve and exceed budgeted sales targets and maximise profitability for the assigned territory.
Create and follow dedicated and focused plans for existing, and emerging/new customers and sectors in line with the Company’s 5-year strategic plan.
Accountable for generating new business into new customers within the region by researching and identifying potential new areas for business development in relation to new and existing products and services.
Key account management of existing customers within the region to ensure high levels of business retention is achieved.
Deal with all areas of people management; lead and develop the team. This includes performance target setting and monitoring and reporting.
Ensure that customer records are maintained via the CRM system.
Assist Head of Industrial Sales in handling day to day account management, and liaise closely with the UK Sales Office, Service, Technical and Contracts Departments.

Requirements

What you’ll need

Previous experience of selling package substations and primary MV switchgear equipment to UK DNOs, EPCs, ICPs, IDNOs and consultants
Proven engineering sales/business development experience.
Experience of dealing with multiple large-scale bids simultaneously.
Experience of managing contracts/framework agreements.
Knowledge and understanding of basic contract law and terms and conditions.
Experience of Solution Selling & comfortable negotiating with senior stakeholders.
Detailed knowledge of both low voltage and medium voltage switchgear products and automation systems.
Electrical or mechanical engineering HNC/HND or Relevant experience within the industry.
Current UK driving licence.
Desirable – Previous people management experience / Engineering Degree.

Benefits

Comp & perks

Internal Job Title: Regional Sales Manager - South
Business: Lucy Electric UK
Location: Home / Field Based
International Travel Required: Yes
Domestic Travel Required: Yes
Competitive salary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales managementkey account managementbusiness developmentcontract managementsolution sellingnegotiationlow voltage switchgearmedium voltage switchgearautomation systemscontract law

Soft Skills

people managementteam leadershipperformance monitoringcommunicationstrategic planningcustomer retentionrelationship buildingproblem solvingorganizational skillsstakeholder engagement

Certifications

HNCHNDEngineering Degreecurrent UK driving licence