Salary
💰 $100,000 - $137,000 per year
About the role
- Develop a deep understanding of the product portfolio, market trends, competitive landscape, and customer needs
- Translate product strategy and roadmap into personas, positioning frameworks, and value propositions tailored to different buyer and user segments
- Partner with product managers to inform roadmap decisions with customer and market insights
- Collaborate with sales and customer-facing teams to ensure consistent and compelling communication of product value
- Create product-related resources such as presentations, customer-facing briefs, solution guides, and sales playbooks
- Standardize processes for how roadmap and strategy updates are captured, documented, and shared
- Deliver training and briefings to internal teams, ensuring alignment on product capabilities, differentiators, and release milestones
- Serve as a subject matter expert to support conversations with prospects, customers, and industry analysts
- Support go-to-market planning for launches by aligning internal readiness materials with product release timelines
- All other duties as assigned
Requirements
- Minimum of 4 years of experience in a B2B software role
- Strong critical thinking skills with the ability to assess market opportunities and customer requirements
- Excellent communication and storytelling abilities, with experience creating content for both business and technical audiences
- Experience building buyer personas and messaging frameworks that resonate with target segments
- Demonstrated ability to take complex concepts and distill them into simple, compelling narratives
- Comfortable working across teams and influencing stakeholders in a matrixed environment
- Bachelor’s degree in business, communications, or a related field (or equivalent experience)
- Ability to handle confidential information
- Organized and detail-oriented; comfortable managing dependencies and backlog grooming