Senior Field Marketing Manager

LucidLink

Senior Field Marketing Manager driving regional marketing strategy for B2B SaaS company LucidLink. Leading high-impact events and pipeline generation initiatives to support growth goals.

Posted 6/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and execute the regional field marketing strategy aligned to pipeline, revenue, and territory goals.
Partner closely with Sales and Account Executives through regular planning cadences to identify opportunities, build joint account plans, and drive account-based marketing (ABM) programs.
Plan and execute high-impact field programs and events — including trade shows, executive roundtables, roadshows, and customer experiences — delivering 8–10 events per quarter.
Drive measurable pipeline generation and maximize ROI from strategic industry events through strong execution, follow-up, and attribution.
Collaborate cross-functionally with Product Marketing, Growth, Content, Brand, and Digital teams to deliver integrated campaigns and consistent messaging.
Own field marketing KPIs, reporting, attribution, and program optimization using Salesforce, Marketo, and related tools.
Manage the field marketing budget, vendor relationships, and operational execution to ensure scalable, high-quality program delivery.
Travel as needed to lead events, strengthen sales partnerships, and support regional growth initiatives.

Requirements

What you’ll need

7–10 years of experience in B2B SaaS marketing, with a strong focus on field marketing, demand generation, or regional marketing.
Proven track record of driving measurable pipeline growth through events, integrated campaigns, and account-based marketing (ABM) programs.
Experience partnering closely with enterprise or mid-market Sales teams and influencing senior sales stakeholders.
Strong field marketing expertise, with the ability to own strategy, execution, and optimization — not just event logistics.
Analytical and data-driven mindset, with experience using Salesforce, Marketo, and related tools to measure performance and optimize ROI.
Highly organized and execution-oriented, with strong project management and cross-functional collaboration skills.
Comfortable operating in fast-paced, high-growth environments with a hands-on, resourceful, and “figure it out” mentality.
Experience in Media & Entertainment, creative tools, cloud infrastructure, or related industries is a plus.
Ability to leverage AI tools and automation to improve marketing efficiency and execution

Benefits

Comp & perks

Flexible PTO
Competitive salary
Stock options
Full health coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingdemand generationaccount-based marketingpipeline growthprogram optimizationproject managementdata analysisevent planningcampaign executionmarketing strategy

Soft Skills

organizational skillsexecution-orientedcross-functional collaborationanalytical mindsetinfluencing skillsresourcefulnesshands-on mentalitycommunication skillsstrategic thinkingrelationship management