LucidLink

Senior Director of Demand Generation

LucidLink

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $220,000 - $250,000 per year

Job Level

Senior

About the role

  • Lead and scale our go-to-market efforts in the US and EMEA.
  • Optimize existing Demand Gen infrastructure and launch brand new strategies for converting leads.
  • Materially improve the efficiency of our go-to-market motion across all buyer personas
  • Coach and mentor a high performing team with integrity and transparency
  • Manage the Demand Generation budget to ensure maximum return on investment without overages
  • Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions

Requirements

  • Significant experience in B2B demand gen with success in high-growth SaaS and technology markets.
  • A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles
  • Understanding of LucidLink’s ICPs and buyer personas in IT and Marketing
  • Ability to build and lead high-performing teams up to 10 direct reports and managing managers
  • Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs.
  • Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more.
  • Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution
  • Good steward of LucidLink resources with regard to campaigns, events, agencies, etc
  • Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc
Benefits
  • Unlimited PTO
  • Competitive salary
  • Stock options
  • Full health coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B demand generationSaaSdigital marketinglead acquisitionlead maturationconversion optimizationmulti-channel campaignsperformance trackingROI trackingattribution
Soft skills
coachingmentoringteam leadershipintegritytransparencystakeholder partnershipstrategic thinkingcreativitycommunicationresource management