LSEG (London Stock Exchange Group)

Senior Specialist, Marketing, Data & Feeds

LSEG (London Stock Exchange Group)

full-time

Posted on:

Location Type: Office

Location: London • United Kingdom

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Develop and implement a strategic content marketing plan aligned to product marketing and go-to-market priorities, supporting commercial objectives across the full marketing funnel.
  • Build and be responsible for the editorial and content calendar, ensuring content is prioritised, quality-controlled, delivered on time, and adaptable to changing business needs.
  • Use customer insight, market trends and competitor analysis to identify content opportunities, gaps and differentiation.
  • Produce and be responsible for high-quality B2B content across formats including blogs, whitepapers, reports, fact sheets, social assets and infographics.
  • Partner closely with product, to ensure content is accurate, compelling and customer-centric.
  • Support product launches and enhancements with clear, effective messaging and content aligned to GTM plans.
  • Act as the central point of coordination across internal partners such as our content studio and external agencies to deliver impactful content.
  • Explore new insights, formats and creative approaches, bringing “art of the possible” thinking to content execution.
  • Collaborate with activation and channel teams to optimise distribution and drive meaningful engagement.
  • Apply analytical rigour to content performance, using data, SEO guidelines and insight to optimise efficiency and advise future planning.
  • Improve content value through refresh, reuse and re-purposing across formats and channels.
  • Maintain strong governance across brand, visual and verbal identity, compliance and content accuracy.
  • Handle content budgets and feedback loops to continuously improve quality, efficiency and impact.
  • Leverage AI-enabled tools and ways of working to improve content quality, speed to market and operational efficiency.

Requirements

  • B2B content marketing experience, ideally within data, technology or financial services.
  • Ability to translate sophisticated, technical or quantitative concepts into clear, accessible narratives.
  • Strong writing, editing and content planning skills, with high standards of accuracy.
  • Confident working with designers, writers, agencies and technical SMEs.
  • Understanding of SEO and digital content optimisation.
  • Experience working in a global, matrixed environment.
  • Strong stakeholder and project management skills; comfortable gathering inputs and driving alignment.
  • Experience with marketing planning, design, analytics and AI tools (e.g., Workfront, Tableau, Adobe).
  • Data driven approach and ability to measure content effectiveness.
Benefits
  • Health insurance
  • Retirement planning
  • Paid volunteering days
  • Wellbeing initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content marketingcontent planningSEOdata analysiscontent optimisationwritingeditingcontent performance measurementcontent governancecontent refresh and repurposing
Soft Skills
stakeholder managementproject managementcollaborationcommunicationadaptabilityanalytical thinkingcreativityattention to detailstrategic thinkingteam coordination