Ecosystem Success Manager, CSM
DoraHacks
Web3
Marketing Director
LS Retail, an Aptos Company
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Web3
About the role
- Own the strategic vision, operational execution, and team growth for all marketing functions supporting Shelby
- Serve as a senior leader contributing to broader company direction and executive collaboration
- Drive demand, awareness, and adoption of the Shelby platform and build a scalable marketing machine
- Partner across product, engineering, BD/partnerships, community, and executive leadership to deliver high-impact programs
- Define and own the brand positioning, messaging architecture, and narrative for Shelby
- Conduct competitive analysis, market research, and developer/customer insights to identify positioning opportunities
- Develop a long-term marketing roadmap aligned with company goals, OKRs, and revenue/protocol adoption targets
- Maintain and create marketing channels (X, LinkedIn, YouTube) working with a marketing agency
- Lead performance marketing (paid, growth loops, referral, partnerships) and optimize CAC, LTV, and conversion funnels
- Design and execute multi-channel campaigns (paid, content, SEO/SEM, social, influencer, email, webinars, events)
- A/B test messaging, channels, creatives, and user flows to improve conversion rates and ROI
- Oversee content strategy (blog, white papers, stance pieces, video, webinars) and drive PR/earned media/analyst coverage
- Own storytelling around complex technical features and translate them into compelling narratives for target personas
- Build and nurture relationships with developer communities, creators, media platforms, partners, and open-source contributors
- Design programs (hackathons, grants, ambassador programs, integration co-marketing) to encourage adoption and network effects
- Collaborate with Partner & BD teams for co-created marketing initiatives and amplified reach
- Hire, mentor, and scale a cross-functional marketing team (product marketing, growth, content, community)
- Define and operationalize marketing processes, tools, and systems (analytics, CRM, marketing ops)
- Manage vendor relationships and budgets, ensuring ROI and alignment with strategic priorities
- Align marketing OKRs with company goals and own quarterly deliverables, forecasts, and reporting
- Define and track KPIs across the funnel and establish dashboards, reporting cadence, and data governance
- Own budget allocation, forecasting, and impact measurement for marketing investments
Requirements
- 5+ years of marketing experience, with significant experience in B2B, SaaS, platform, developer, or tech marketing
- 2+ years in a leadership or senior individual contributor role owning full-funnel marketing strategy and execution
- Experience launching new products or platforms, ideally in a startup, early-stage environment, or high-growth company
- Deep familiarity with Web3, blockchain, or adjacent technology ecosystems (e.g. creator platforms, decentralized infrastructure)
- Proven record in growth / demand generation, content marketing, product marketing, or ecosystem marketing
- Strong storytelling skills and ability to simplify technical complexity for diverse audiences
- Experience managing a marketing team and mentoring mid-level marketers
- Comfortable working in ambiguity, iterative environments, and scaling processes from scratch
- Strong analytical mindset, capacity to dive into data, and translate insights into action
- Preferred: Experience launching or marketing infrastructure or protocol-level products in Web3
- Preferred: Existing network in creator, media, or decentralized content communities
- Preferred: Experience with developer marketing or community-led growth
- Preferred: Familiarity with token-based incentive models, DAO, grants, or crypto economics
- Preferred: Some technical fluency (facing API, smart contract, or protocol-level integration)
