LS Retail, an Aptos Company

Accounting Manager

• Lead preparation of monthly, quarterly, and annual financial statements in accordance with U.S. GAAP.
• Research and document technical accounting positions (ASC 606, 718, 326, 805 etc.) and prepare related memos.
• Manage financial close processes, reconciliations, and consolidation activities with a focus on accuracy and timeliness.
• Collaborate with external advisors and internal stakeholders to support financial reviews and external reporting.
• Design, document, and implement internal controls over financial reporting (ICFR), ensuring compliance with recognized control frameworks.
• Partner with external consultants to perform walkthroughs, test key controls, and remediate any identified deficiencies.
• Establish and maintain accounting policies, close checklists, and process documentation to enhance operational efficiency.
• Oversee the general ledger, journal entries, and account reconciliations.
• Identify and implement process improvements, including system automation and reporting enhancements.
• Partner cross-functionally with all teams to ensure consistent application of accounting policies and governance standards.
• Support executive leadership with analyses and insights on accounting matters, complex transactions, and special projects.

Chief Marketing Officer

• Own the strategic vision, operational execution, and team growth for all marketing functions supporting Shelby
• Serve as a senior leader contributing to broader company direction and executive collaboration
• Drive demand, awareness, and adoption of the Shelby platform and build a scalable marketing machine
• Partner across product, engineering, BD/partnerships, community, and executive leadership to deliver high-impact programs
• Define and own the brand positioning, messaging architecture, and narrative for Shelby
• Conduct competitive analysis, market research, and developer/customer insights to identify positioning opportunities
• Develop a long-term marketing roadmap aligned with company goals, OKRs, and revenue/protocol adoption targets
• Maintain and create marketing channels (X, LinkedIn, YouTube) working with a marketing agency
• Lead performance marketing (paid, growth loops, referral, partnerships) and optimize CAC, LTV, and conversion funnels
• Design and execute multi-channel campaigns (paid, content, SEO/SEM, social, influencer, email, webinars, events)
• A/B test messaging, channels, creatives, and user flows to improve conversion rates and ROI
• Oversee content strategy (blog, white papers, stance pieces, video, webinars) and drive PR/earned media/analyst coverage
• Own storytelling around complex technical features and translate them into compelling narratives for target personas
• Build and nurture relationships with developer communities, creators, media platforms, partners, and open-source contributors
• Design programs (hackathons, grants, ambassador programs, integration co-marketing) to encourage adoption and network effects
• Collaborate with Partner & BD teams for co-created marketing initiatives and amplified reach
• Hire, mentor, and scale a cross-functional marketing team (product marketing, growth, content, community)
• Define and operationalize marketing processes, tools, and systems (analytics, CRM, marketing ops)
• Manage vendor relationships and budgets, ensuring ROI and alignment with strategic priorities
• Align marketing OKRs with company goals and own quarterly deliverables, forecasts, and reporting
• Define and track KPIs across the funnel and establish dashboards, reporting cadence, and data governance
• Own budget allocation, forecasting, and impact measurement for marketing investments

Accounting Manager

Marketing Director