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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation and lead generation, with a strong focus on campaign management using HubSpot and ABM strategies. Proven ability to analyze performance metrics and optimize marketing programs across diverse markets and cultures.
Highest-signal resume keywords
B2B Marketing ExperienceDemand Generation Campaign ManagementHubSpot ProficiencyABM Program ManagementSaaS Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLead GenerationCampaign ManagementPerformance AnalysisMarketing StrategyPipeline CreationEvent ManagementMarTech UtilizationCustomer AcquisitionRevenue Forecasting
Soft Skills
CollaborationProactive AttitudeFlexibilityConfidenceProblem Solving
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
LegalFinancial ServicesB2B TechnologyHighly Regulated Industries
About the role
Key responsibilities & impact- Develop, manage, execute, and track marketing programs that create pipeline for new logo acquisition, customer growth, and customer retention in priority growth markets across the Europe and Middle East region.
- Build and manage best-in-class inbound/outbound demand generation programs for the complete demand lifecycle.
- Build demand generation experiences across localized website properties for consistent pipeline creation.
- Understand target audience and personas across markets, cultures, and languages and incorporate marketing content and offers strategy into tailored demand generation campaigns.
- Manage and execute regional events including pre and post activities and measurement.
- Forecast, measure, analyze, and report on the impact of demand generation activities on new logo and client growth pipeline, revenue, and sales cycle length.
- Utilize MarTech stack to create the highest efficiency output and adopt new features, functionality, and tools for continued innovation.
- Report into the Chief Marketing Officer to continuously review and accurately report on APAC strategies, performance as well as regional insights and budget management decisions.
Requirements
What you’ll need- Bachelor’s degree in marketing, business, or related field preferred
- 8+ years of experience working in B2B marketing with a focus on demand generation/lead generation; 3+ years’ experience building campaigns in HubSpot; 3+ years of ABM program management experience.
- Ability to effectively work and drive business success within and across multiple markets, cultures, and languages.
- A proven track record in a new customer acquisition role with the ability to manage an entire marketing mix and scaling multiple channels successfully.
- Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns.
- Confidence and comfortability to get ‘in the weeds’ to create and optimize high and low performing campaigns.
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude.
- Ability to build and create while operating in the gray areas.
- BA/BS, preferably in marketing, advertising, business management, or related field.
- SaaS experience preferred.
- Previous industry experience in Legal, Financial Services, B2B technology, or other highly regulated industries preferred.
Benefits
Comp & perks- Competitive compensation package
- Flexible working hours
- Paid Time Off (PTO) plus UK public holidays
- Medical Benefits
- Voluntary Dental Insurance and eyecare vouchers
- Robust pension plan
- Life insurance coverage
- Wellness program