Marketing

• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Learn and produce each advisor’s marketing plan based on advisor preferences.
• Schedule and host regular weekly or bi-weekly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Conduct market research and share discoveries with each advisor.
• Work as a liaison to digital vendors.
• Work with LPL's current tools to integrate into their overarching plan.
• Provide feedback and program enhancements from the advisors.

Senior Marketing Consultant

Salary

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About the role

Requirements

Applicant Tracking System Keywords

Hard skills

Soft skills