Senior Marketing Consultant
LPL Financial
Senior Marketing Consultant
LPL Financial
full-time
Posted on:
Location Type: Office
Location: Arizona, California, South Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $82,100 - $136,900 per year
Job Level
Senior
About the role
- Act as Senior Marketing Consultant and marketing relationship manager for advisor firms
- Client-facing project management and task execution, hosting bi-weekly advisor calls
- Curate and implement digital marketing editorial calendars for blogs, e-newsletters, email campaigns, digital ads, and social media
- Create traditional advertisements (print, billboard, radio) and negotiate rates
- Implement prospect engagement, niche prospecting processes, and workflows to drive business growth
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
- Produce each advisor’s marketing plan and integrate with LPL tools
- Schedule and host regular weekly or bi-weekly discussions with advisors
- Work with internal and external parties to maintain advisor brand, website, and blog
- Collaborate with advisor’s office staff to ensure cohesive messaging and provide coaching for events and seminars
- Collaborate with compliance to ensure content complies with SEC, LPL policy, and FINRA rules
- Collaborate with fellow marketing consultants to provide feedback and program enhancements
- Some travel may be possible, but less than 10%
Requirements
- 5+ years experience in traditional and digital marketing
- Solid understanding of e-commerce, social media advertising, PPC, SEO & SEM
- Solid knowledge of CRM, inbound marketing tools, and web management
- Understanding of offset and digital print
- Excellent written and verbal communication skills
- Excellent project management and organizational skills
- Bachelor’s degree in marketing, communication, or related field (preferred)
- Experience in event planning and webinars is a plus
- Working knowledge of web design principles, best practices, and content management platforms
- Ability to develop and execute sales and marketing strategies
- Good understanding of digital marketing tools like Google Analytics, Google AdWords, & AdvisorStream
- Financial services experience is a plus
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
- LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingtraditional marketinge-commercesocial media advertisingPPCSEOSEMproject managementweb design principlescontent management
Soft skills
communicationorganizational skillsclient-facingcollaborationcoachingtask executionevent planning
