Social Media Manager, Community Manager
everydays GmbH
Social Media Manager – LinkedIn, B2B, Part-time
loyos bi
part-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteSalary
💰 €25,000 - €35,000 per year
Job Level
Mid-LevelSenior
About the role
- You make LinkedIn our primary B2B channel: With your sense for content, brand building, and target audiences, you play a key role in making loyos bi visible to relevant decision-makers and building trust.
- Your work lays the foundation for turning attention into real leads and positioning loyos bi in the market as a modern, professional SaaS solution.
- Build & manage B2B LinkedIn ABM: Define target accounts and implement personalized outreach. Tools like Sales Navigator or Expandi will support you.
- Content creation for one personal and one company profile at a time: posts, slides, image series, videos, storytelling, and downloadables.
- Lead-gen ads & webinar promotion: setup, targeting, A/B tests, conversion optimization – including running ads for lead generation, e.g., for webinars.
- CRM integration: Automate lead transfer from LinkedIn into the CRM (ActiveCampaign) and document cleanly. Optionally set up marketing automations in the CRM if interested.
- Reporting: Monitor KPIs (CTR, CPC, CPL, Leads/MQLs), derive learnings, and optimize content & campaigns.
- Close collaboration with colleagues (management, marketing, product, sales) to develop relevant content and adapt it for target audiences.
Requirements
- Minimum 4 years of experience in LinkedIn B2B marketing.
- Experience from a (LinkedIn) agency? That would be a plus!
- Proven track record in reach, engagement, and lead generation.
- Proficient with LinkedIn tools such as Sales Navigator and Expandi.
- Familiar with LinkedIn Campaign Manager, especially for lead-gen ads.
- Enjoys copywriting (or ChatGPT is your best teammate): concise copywriting in German.
- You know Canva inside out, have a good eye for design and experience in video production and editing.
- Experience with CRM systems and an understanding of the importance of clean data flows.
- You are self-driven, structured, reliable — and you follow the latest LinkedIn developments and trends, creatively incorporating them into our strategy.
Benefits
- Remote-first & flexibility: Work from anywhere in Germany or use our locations in Hamburg or Augsburg.
- Creative freedom & ownership: Shape our LinkedIn presence noticeably — reflected in KPIs and qualitative market signals.
- Two strong software products: Tell the story of Financial Management Suite and HR Reporting Suite — two software solutions with real value.
- Healthy growth: loyos bi is healthy and growing sustainably — you benefit from short decision-making paths and pragmatism.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinglead generationcopywritingcontent creationA/B testingconversion optimizationCRM integrationdata flow managementvideo productionvideo editing
Soft skills
self-drivenstructuredreliablecollaborationcreativity
