Senior Director, Go-To-Market Strategy – Commercialization

Lovesac

Lovesac, a sustainable adaptable furniture company, seeks a senior leader to orchestrate omnichannel commercialization. Driving 18-month launch planning, risk mitigation, customer experience, and revenue protection.

Posted 8/8/2026full-timeRemote • Connecticut • 🇺🇸 United StatesSenior💰 $190,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercialization strategy, go-to-market execution, and cross-functional leadership within fast-paced retail and CPG environments. Proven ability to manage financial risks, align teams, and enhance omnichannel customer experiences.

Highest-signal resume keywords

Commercialization StrategyGo-To-Market ExecutionCross-Functional LeadershipOmnichannel Customer ExperienceFinancial Risk Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CommercializationGo-To-Market PlanningOperational ReadinessSeasonal Campaign ExecutionRevenue Target ManagementComplex Launch ManagementCustomer Experience Playbook DevelopmentStakeholder ManagementDecision Forum FacilitationIntegrated Calendar Development

Soft Skills

Exceptional CommunicationExecutive StorytellingCollaborationAccountabilityContinuous Improvement

Certifications & Qualifications

Bachelor’s DegreeAdvanced Degree Preferred

Industry Keywords

RetailCPGHigh-Growth EnvironmentConsumer-Facing BusinessOmnichannel

About the role

Key responsibilities & impact

Own and continuously evolve the enterprise commercialization strategy, including operating rhythms, decision forums, and escalation paths.
Establish and lead meeting cadences aligning product, service, technology, marketing, customer experience, and operations around launch readiness.
Serve as the single point of accountability for go-to-market orchestration.
Develop, maintain, and communicate an integrated 18-month commercialization calendar across product, service, and technology launches.
Lead seasonal planning with cross-functional stakeholders to align priorities, milestones, resources, and execution.
Manage sequencing, dependencies, capacity considerations, speed to market, operational readiness, and customer experience.
Act as executive escalation owner for elevated-risk or complex initiatives.
Mitigate timeline, cost, and customer-experience impacts and recommend tradeoffs with Finance and functional leaders.
Execute strategies to close financial gaps caused by launch delays, scope shifts, or readiness issues.
Identify revenue levers, phased launches, cost mitigation opportunities, and experience adjustments.
Architect and maintain the customer experience commercialization playbook across retail, ecommerce, partnerships, and wholesale.
Lead cross-functional integration across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience.
Translate complexity into clarity for senior leaders and align teams on successful launch outcomes.
Build, lead, and develop a high-performing commercialization team.
Establish roles, expectations, and development paths while fostering accountability, collaboration, and continuous improvement.
Perform other reasonable duties requested by management.

Requirements

What you’ll need

Bachelor’s degree in related field required; advanced degree preferred.
10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities in a fast-paced retail environment.
Experience in both retail and CPG environments strongly preferred.
Experience operating within a founder-led, high-growth environment preferred.
Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
Exceptional communication, executive storytelling, and stakeholder management skills.
Comfort operating in a fast-paced, evolving environment with shifting priorities.
Must exemplify Lovesac values and meet or exceed KPIs, goals, and deadlines.
Must be able to travel using various forms of transportation for mandatory meetings and conferences at offices or off-site locations.
Ability to travel up to 30% for launch readiness reviews, leadership meetings, and key company events.
Must comply with Lovesac policies and procedures and work collaboratively with fellow employees.
Must fully reside in the United States throughout employment.

Benefits

Comp & perks

Annual Bonus Program
Annual Long Term Incentive Program
Inaugural Grant Equity Award
401K Matching Contribution
Financial Wellness Tools
Medical insurance
Dental insurance
Vision insurance
Health Savings Account
Flexible Spending Account
Paid Parental Leave
Life/AD&D insurance
Short Term Disability insurance
Long-Term Disability insurance
Critical Illness and Accident Insurance
Employee Assistance Program
Up to 160 hours of paid time off within the fiscal calendar year
8 paid company recognized holidays
Pet Insurance
Generous Associate Discounts