Lovehoney Group

Brand Manager – Health & Wellness

Lovehoney Group

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Build and own the global brand strategy, positioning, and value proposition for the Health & Wellness portfolio.
  • Act as the central brand lead, connecting global teams across Product, Marketing, PR, Commercial, and Regional Marketing.
  • Lead the development and rollout of integrated global marketing plans, ensuring consistent brand expression across all touchpoints including product, packaging, content, retail, digital, and PR.
  • Manage and execute global product launches within the health & wellness category, including campaigns, POS merchandising, and digital marketing initiatives.
  • Lead cross-functional project management with internal and external partners across multiple countries and subsidiaries.
  • Leverage consumer research, data, and trend analysis to inform brand strategy and decision-making.
  • Support regional markets with clear brand guidance, frameworks, and toolkits to enable strong local execution.

Requirements

  • 3–5 years’ experience in marketing and project management, ideally within wellness, beauty, FMCG, lifestyle, or health-related categories.
  • Strong understanding of brand strategy, positioning, and integrated marketing campaigns.
  • Proven experience managing cross-functional projects independently and proactively.
  • Strong capability in briefing and managing internal and external creative agency partners.
  • Strategic and commercial mindset, with the ability to develop and execute brand and product portfolio strategies.
  • Strong analytical skills, with experience interpreting market research and financial data to inform decisions.
  • Experience launching or scaling brands or sub-brands is highly desirable.
  • Strong communication skills, with the ability to clearly present ideas and influence stakeholders.
  • Experience working with international markets (e.g. UK, France, US) is a plus.
Benefits
  • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
  • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
  • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney.
  • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas.
  • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyintegrated marketing campaignsproject managementconsumer researchdata analysistrend analysisdigital marketingproduct launchesPOS merchandisingmarket research
Soft Skills
communication skillsstrategic mindsetcommercial mindsetanalytical skillsproactive managementinfluencing stakeholderscross-functional collaborationbriefing creative agencieslocal execution supportteam leadership