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Chief Financial Officer
Love Recruitment LtdCFO overseeing finance and operations for premium Pilates Reformer brand FÔLD. Partnering with founders to scale growth and manage financial models.
About the role
Key responsibilities & impact- Partner with the founders to translate ambition into financial models
- Build and own the three-year financial model and scaling roadmap across multiple product lines and international markets
- Lead fundraising preparation — investor materials, due diligence readiness, financial storytelling and process management
- Shape and build the supply chain and operations structure for scale
- Own procurement strategy across multiple product lines and suppliers
- Manage FX and treasury strategy
- Oversee legal and tax — commercial contracts, IP, brand protection
- Take full accountability for the finance function
- Act as the founders’ sounding board on any major commercial decision
Requirements
What you’ll need- A CFO who has already scaled a D2C or product brand from £2–5M to £10M+
- A senior finance leader ready to step up into their first full CFO seat
- Investment and fundraising knowledge preferable but not essential
- A track record in consumer product, D2C or premium lifestyle / fitness brands
- Supply chain and retail logistics experience — ideally importing from Asia
- Hands-on capability with Xero or equivalent
- Comfort with revenue-based lending alongside traditional debt and equity
- A real love of small-business life
- The commercial appetite and leadership presence to step into the CEO seat in time
Benefits
Comp & perks- Equity / bonus: Discussed on a case-by-case basis with shortlisted candidates
ATS Keywords
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Hard Skills & Tools
financial modelingfundraising preparationprocurement strategyFX managementtreasury strategycommercial contracts managementIP managementbrand protectionsupply chain managementretail logistics
Soft Skills
leadershipaccountabilitystrategic thinkingcommunicationcollaborationproblem-solvingdecision-makingadaptabilityentrepreneurial mindsetcommercial appetite