Love Finance

SEO Marketing

• Lead day-to-day SEO activity including audits, optimisations, and technical fixes.
• Conduct keyword and topic research to identify new opportunities and refine content targeting.
• Optimise landing pages, blogs, and web copy for visibility, engagement, and conversion.
• Manage metadata, internal linking, schema markup, and structured data.
• Stay up to date on AI Search (AEO) developments across ChatGPT, Gemini, Bing Copilot, and emerging search platforms.
• Work with developers and designers to implement SEO and AEO improvements effectively.
• Use GA4, Google Search Console, SEMrush, and Hotjar to analyse performance and user behaviour.
• Track and report on keyword rankings, organic traffic, CTRs, and engagement metrics.
• Build dashboards and reports to monitor progress and uncover insights.
• Translate data into actionable recommendations that improve visibility, conversion, and content performance.
• Work closely with performance marketers, data analysts, and the brand team to align SEO and AEO strategy with campaigns.
• Support wider marketing projects, contributing insights and best practices to content, PR, and digital initiatives.
• Partner with the research team to identify audience trends and content opportunities.
• Provide feedback and learnings that close the loop between performance and creative teams.

SEO/AEO Executive