Marketing Assistant – PR, Campaign

Love, Bonito

Marketing Assistant driving impactful campaigns and managing KOL partnerships at Love, Bonito Malaysia. Support strategic marketing initiatives and ensure brand alignment during scale-up.

Posted 5/4/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and manage the end-to-end KOL strategy and execution, including sourcing, onboarding, briefing, content direction, posting management, and performance tracking.
Drive KOL campaign performance outcomes, ensuring deliverables contribute to key metrics such as traffic, order, and conversion.
Build and maintain strong relationships with KOLs to ensure consistent collaboration quality and long-term brand alignment.
Oversee KOL campaign planning and coordination, including timelines, content rollout, and alignment with broader marketing and product initiatives.
Maintain and monitor the KOL performance tracker, analyzing campaign results and providing actionable insights to optimise future KOL selection and strategy.
Identify high-performing KOL profiles and continuously refine the KOL mix to improve efficiency and ROI.
Manage KOL-related administrative processes, including contracts, lookbook, payments, and invoicing, ensuring accuracy and timeliness.
Support the planning and coordination of events, photoshoots, and monthly in-store campaigns, including vendor sourcing, to ensure smooth and timely execution.
Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
Be present at events to assist and support the overall event flow and execution on-site.
Stay updated on KOL, influencer, and social media trends, identifying emerging opportunities to enhance campaign relevance, virality, and performance.

Requirements

What you’ll need

Ability to work in a fast-paced environment with high goals and KPIs.
Effective communicator and an influential team player.
Degree in Marketing or relevant field.
A passion for the brand and empowering women.
Growth mindset.
An interest in fashion and general female consumer products.
An ability to think & work strategically and systematically.
Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Strong project management, multitasking and execution abilities.
A fun, energetic and charismatic personality.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Love, Bonito Website LinkedIn All Job Openings 201 - 500 employees Founded 2010 👗 Fashion 🛒 Retail 🛍️ eCommerce Fashion
Retail
eCommerce Love, Bonito is a fashion retail company offering a range of women's clothing and accessories. The brand specializes in designing apparel for everyday wear and special occasions, with collections that include dresses, tops, knitwear, and more, tailored for real women's lives. Love, Bonito provides an online shopping experience with loyalty rewards and exclusive member benefits, catering primarily to customers in Australia and Singapore. They focus on contemporary styles and trends, aiming to make every woman feel confident in their fashion choices. Marketing Assistant – PR, Campaign 🔥 54 minutes ago 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎙️ Public Relations (PR) Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and manage the end-to-end KOL strategy and execution, including sourcing, onboarding, briefing, content direction, posting management, and performance tracking.
Drive KOL campaign performance outcomes, ensuring deliverables contribute to key metrics such as traffic, order, and conversion.
Build and maintain strong relationships with KOLs to ensure consistent collaboration quality and long-term brand alignment.
Oversee KOL campaign planning and coordination, including timelines, content rollout, and alignment with broader marketing and product initiatives.
Maintain and monitor the KOL performance tracker, analyzing campaign results and providing actionable insights to optimise future KOL selection and strategy.
Identify high-performing KOL profiles and continuously refine the KOL mix to improve efficiency and ROI.
Manage KOL-related administrative processes, including contracts, lookbook, payments, and invoicing, ensuring accuracy and timeliness.
Support the planning and coordination of events, photoshoots, and monthly in-store campaigns, including vendor sourcing, to ensure smooth and timely execution.
Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
Be present at events to assist and support the overall event flow and execution on-site.
Stay updated on KOL, influencer, and social media trends, identifying emerging opportunities to enhance campaign relevance, virality, and performance. 🎯 Requirements
Ability to work in a fast-paced environment with high goals and KPIs.
Effective communicator and an influential team player.
Degree in Marketing or relevant field.
A passion for the brand and empowering women.
Growth mindset.
An interest in fashion and general female consumer products.
An ability to think & work strategically and systematically.
Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Strong project management, multitasking and execution abilities.
A fun, energetic and charismatic personality. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Client Executive, PR & Social 🕒 July 28, 2025 PRecious Communications 51 - 200 🤝 B2B 📱 Media Website LinkedIn All Job Openings As a Senior Client Executive, manage PR & social communications for clients in Malaysia. Lead a team and develop impactful strategies and campaigns. 🏢🏡 Kuala Lumpur – Hybrid ⏰ Full Time 🟠 Senior 🎙️ Public Relations (PR) View More Public Relations (PR) Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

KOL strategycampaign performance trackingcontent directionperformance analysisevent planningvendor sourcingmarketing inventory managementcontract managementpayment processingmultitasking

Soft Skills

effective communicationteam playergrowth mindsetstrategic thinkingproblem-solvingproactive approachproject managementexecution abilitiescharismatic personalityrelationship building

Certifications

degree in Marketing