Lovable

Marketing Operations Lead

Lovable

full-time

Posted on:

Location Type: Hybrid

Location: Boston • 🇺🇸 United States

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Job Level

Senior

About the role

  • Build Lovable’s B2B marketing architecture from the ground up ensuring connectivity and measurement across inbound, outbound, and partner channels.
  • Ensure all touchpoints of the prosumer journey from awareness to trial to paid user are captured and measured to understand efficacy of paid, organic, social, direct, and referral channels.
  • Manage campaign operational setup and tracking with checks across email, paid channels, and events in Hubspot.
  • Build and optimize HubSpot workflows, lead routing, scoring logic, and integrations with other MarTech tools.
  • Build and update dashboards and reports that measure campaign impact and funnel performance.
  • Partner closely with Marketing, Sales, and RevOps to ensure smooth handoffs and consistent data across systems.
  • Create formal process and rigor around lead list upload and enrichment in service of partner and marketing field teams.

Requirements

  • 6+ years in Marketing Ops in a B2B SaaS environment
  • Strong automation experience with tools like n8n, Zapier, Make, Workato, Clay, and HubSpot.
  • Deep CRM expertise, including object architecture, reporting, deal stages, workflows, and integrations.
  • Experience enabling GTM processes across Marketing, Sales, and/or Customer Success.
  • Ability to translate messy processes into clean, scalable system logic.
  • Experience with chatbots / AI agents, scripting, and builder tools (ideally Lovable).
  • A product mindset—you think in terms of usability, reliability, and long-term maintainability.
  • Capability to demonstrate radical ownership over multi-week, multi-month implementation projects
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketing architecturecampaign operational setuplead routingscoring logicCRM expertisereportingworkflowsintegrationsautomationGTM processes
Soft skills
process translationscalable system logicproduct mindsetradical ownership