Lovable

Field Marketing Lead – Enterprise

Lovable

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Job Level

Senior

About the role

  • Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs
  • Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
  • Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline
  • Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
  • Support sales in pre-event targeting, invitation strategy, and outbound follow-through
  • Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
  • Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
  • Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution
  • Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing
  • Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans
  • Partner closely with content, brand, comms, and product marketing for narrative and programming alignment
  • Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences
  • Operate with urgency, creativity, and experimentation — rapidly testing what works to drive enterprise impact

Requirements

  • 6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred)
  • Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes
  • Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination
  • Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture
  • Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend
  • Experience running direct mail campaigns or account-layer personalization programs
  • Deep partnership experience with sales teams — a true GTM enablement mindset
  • Creative, resourceful thinker with strong instincts for content programming and experience design
  • Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
  • Willingness to travel 25-50% percent for field activations
Benefits
  • Equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B field marketingevent promotionoutbound strategyfunnel measurementROI modelingdirect mail campaignspipeline accelerationvendor negotiationsales enablementpersona messaging
Soft skills
creative thinkingresourcefulnessstrong instinctscomfortable with ambiguitybias for actioncontinuous iterationcollaborationtactical planningmarket insightsevent staffing