Demand Generation

Lorikeet

Demand Generation Lead building North American pipeline for Lorikeet, an AI customer-support platform. Owning campaigns, events, attribution, forecasts, and the demand generation playbook.

Posted 8/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategies, including pipeline management, campaign execution, and performance reporting within the B2B SaaS sector. Proven ability to align marketing efforts with sales objectives and drive revenue growth through effective demand generation initiatives.

Highest-signal resume keywords

Demand Generation ExperienceB2B SaaS ExpertiseCampaign Tracking and ReportingPipeline ManagementField Events and Digital Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementPipeline ForecastingBudget ManagementAttribution Modeling

Soft Skills

High AutonomyStrong Follow-ThroughCuriosity About AI

Industry Keywords

B2BSaaSPublic Software CompanyEarly-Stage StartupRevenue Targets

About the role

Key responsibilities & impact

Own the North American pipeline target and build quarterly plans
Design and run field events, executive dinners, webinars, industry programs, and integrated campaigns
Translate pipeline goals into channel targets, budgets, and forecasts
Report on program performance and pipeline quality
Partner with Sales on handoffs, follow-up, and pipeline accountability
Build campaign tracking, attribution, and reporting infrastructure
Evaluate channels and scale effective demand generation plays
Define Lorikeet's demand generation playbook and foundation for future team and budget

Requirements

What you’ll need

4–7 years of demand generation experience in B2B SaaS
Foundational experience at a public software company
2–3 years building demand generation from zero at an early-stage startup of under approximately 100 people
Hands-on experience with field events, webinars, executive dinners, industry programs, and digital campaigns
Ability to work backwards from revenue targets and defend pipeline mathematics
High autonomy and strong follow-through
Focus on pipeline quality and Sales alignment
Curiosity about AI and enthusiasm for AI-first companies

Benefits

Comp & perks

Flexible hours
Promotions recognized when ready, with leadership reviews every six weeks
Unrestricted access to AI tools with no usage limits
Twice-yearly whole-company trips to Hawaii
Paid approximately two-day work trial
Diverse and inclusive workplace
Low-ego, high-trust culture
Professional development through hands-on work and AI use