VP, Agency Growth
Goodway Group
Growth Marketing Manager
Lorikeet
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and manage demand generation programs across paid ads (LinkedIn, Google, display, etc.), SEO, content marketing, and other channels to drive qualified pipeline
- Design and execute account-based marketing campaigns including prospect mapping, personalized outreach, warm introductions, and retargeting to engage target accounts
- Own marketing technology and automation including lead scoring, email nurture sequences, attribution tracking, and budget optimization across the stack
- Plan and execute events including digital and in-person formats like fireside chats, workshops, and community gatherings with end-to-end lead capture and follow-up
- Partner with sales and product marketing on pipeline planning, ICP refinement, messaging alignment, and smooth lead handoff processes
- Track and optimize full-funnel performance including campaign metrics, lead quality, conversion rates, and run continuous experiments to improve results
Requirements
- B2B growth marketing experience at enterprise SaaS or AI startups
- Proven paid marketing expertise managing budgets across LinkedIn, Google Ads, and B2B channels
- Track record driving demand in B2B in a fully sales-led motion (not PLG)
- Built marketing systems with strong instincts for enterprise messaging and channels
- Strong analytical skills for optimizing CAC and ROI
- Experience or willingness to learn account-based marketing strategies and systems
- Excited to build growth systems that combine paid acquisition with direct engagement
Benefits
- Warm, mature, flexible culture. Low ego, high trust team. No tolerance for ‘talented jerks’. We embrace a) working efficiently, and b) working flexible hours to fit in life priorities outside of work. We’re committed to building a diverse team and really encourage folks from underrepresented backgrounds to reach out - we value user obsession and eagerness to learn over traditional credentials.
- High pay, high expectations, high performance. We aim to match unicorn / scale up pay at base salary and offer a potentially life-changing equity stake in the business. Our team gets the same monthly updates we send to our investors because they’re investors and owners too.
- On the technical cutting edge. With our users we’re defining what an AI-first SaaS product looks like. No one has figured out what the UI/UX, capabilities and data models of an AI first company are - it’s white space for us to invent. The AI agent problems we’re solving are beyond the cutting edge at the biggest research labs.
- No nonsense recruitment process. The process is: 1) informal chats with Amy and Remy to hear our pitch and understand your interests and goals, 2) a ~two day paid work trial where you come in and ship with us. There’s no better way for each of us to figure out if we like working together than to work together!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationaccount-based marketinglead scoringemail nurture sequencesattribution trackingbudget optimizationcampaign metricsconversion ratesSEOcontent marketing
Soft skills
analytical skillscollaborationcommunicationstrategic planningproblem-solvingcreativityadaptabilityleadershipproject managementrelationship building
