Director, Product Marketing

LoopMe

Director of Product Marketing at LoopMe leading go-to-market strategies and driving revenue growth in AdTech space. Collaborating with cross-functional teams for key product positioning and messaging.

Posted 4/28/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $170,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and refine global positioning and messaging for LoopMe’s PurchaseLoop, Measurement, and Marketplace solutions
Lead go-to-market strategy for major product launches and strategic initiatives
Partner closely with Product leadership to influence roadmap development through market insights and customer feedback
Drive sales enablement strategy, including training, tools, and narrative development
Oversee creation of high-impact content including thought leadership, case studies, and industry POVs
Conduct competitive analysis and market segmentation to inform strategy
Collaborate with regional teams to ensure consistency and scalability of messaging globally
Track and measure effectiveness of product marketing initiatives and optimize accordingly

Requirements

What you’ll need

7–10+ years of experience in Product Marketing within AdTech, MarTech, or Digital Media
Deep expertise in programmatic advertising, measurement, and audience solutions
Proven ability to lead go-to-market strategies that drive measurable business impact
Strong storytelling and presentation skills, with experience engaging senior stakeholders
Experience managing cross-functional initiatives and influencing without direct authority
Analytical mindset with ability to translate data into strategic insights

Benefits

Comp & perks

Hybrid working, spending Tues - Thurs in our Union Square office
Self-Managed Vacation policy (no max on annual leave!)
1 month work-from-anywhere
Healthcare
401k
Summer Fridays!
LoopMe Gives Back; we have a committed and active CSR team who organise regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability
We’ll set you up for success, providing training and career development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategycompetitive analysismarket segmentationprogrammatic advertisingmeasurement solutionsaudience solutionsdata analysiscontent creationsales enablement

Soft Skills

storytellingpresentation skillsstakeholder engagementcross-functional collaborationinfluencing without authorityanalytical mindsetstrategic insightscommunicationleadershiptraining development