Product Marketing Manager

Longbow Advantage

Product Marketing Manager shaping positioning, launches, and lifecycle marketing for Rebus’s real-time warehouse analytics SaaS platform. Building customer advocacy and sales enablement programs across the product journey.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on messaging, positioning, and go-to-market strategies. Proficient in customer lifecycle marketing and competitive intelligence, with strong writing skills to convey technical product value.

Highest-signal resume keywords

Product Marketing ExperienceCustomer Lifecycle MarketingCompetitive Intelligence ProgramsProduct Analytics ToolsB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMessaging DevelopmentGo-To-Market StrategyCompetitive AnalysisCustomer ResearchSales Enablement MaterialsOnboarding CommunicationsProject ManagementWriting SkillsData Synthesis

Soft Skills

Confident CommunicationIndependent Work Management

Tools & Technologies

PendoUserPilotAmplitudeHubSpotWordPressCanvaMonday.comAI Tools

Industry Keywords

B2BSaaSSupply ChainLogisticsWarehouse Software

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the Rebus product narrative, messaging, positioning, and competitive differentiation
Partner with Product Management on release planning and marketing readiness
Develop release messaging, positioning, and go-to-market plans for new features and modules
Build release assets including email announcements, in-app messaging, blog/landing page content, and release notes
Maintain a release marketing calendar and track work in Monday.com
Own competitive battle cards and a competitive matrix
Monitor competitor positioning, pricing, and product moves; brief Sales and leadership
Support objection-handling content for the field
Run customer and market research to validate messaging, pricing, and positioning
Synthesize win/loss data, customer interviews, and survey feedback into insights for Product and Sales
Stand up a product analytics system or tool to capture usage data and customer feedback
Own customer lifecycle marketing, including onboarding, upsell, cross-sell, and engagement campaigns
Serve as marketing point of contact for Customer Success and Account Management
Own the Customer Product Spotlight program end-to-end
Build and grow a customer advocacy pipeline with case studies, references, and testimonials
Support customer-facing communications tied to product changes
Create and maintain sales tools such as one-pagers, talk tracks, competitive matrices, and objection-handling guides
Train Sales and Customer Success on releases, positioning, and competitive talking points
Connect Product, Sales, Customer Success, and Marketing on product-related communication
Represent product marketing in product planning and roadmap discussions

Requirements

What you’ll need

4–7 years of experience in product marketing, ideally at a B2B SaaS company
Supply chain, logistics, or warehouse software experience is a strong plus
Demonstrated experience leading product launches from messaging through go-to-market execution
Experience with product analytics or in-app guidance platforms such as Pendo, UserPilot, or Amplitude, or strong interest in standing one up
Excellent writing skills and ability to translate technical product capabilities into clear customer-facing value
Experience building competitive intelligence programs and sales enablement materials
Experience with customer lifecycle and onboarding communications, with an eye toward upsell and retention
Ability to manage multiple workstreams independently and track work in project management tools
Confident communication with Product, Sales, Customer Success, and customers
Familiarity with HubSpot, Wordpress, Canva, or similar marketing platforms is a plus
Comfort using AI tools such as Claude is a plus
Must be located in the United States or Canada
Rebus cannot assist with relocation, sponsorship, or work permit applications

Benefits

Comp & perks

Supportive work environment
Work/life balance
Competitive Salary
4-weeks of paid vacation
6 paid sick days
2 paid personal days per year
Excellent health and dental benefits, eligible as of your first day
Group RRSP/401k Matching
Work from Home