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Longbow Advantage

Demand Generation Coordinator

Longbow Advantage

Demand Generation Coordinator supporting B2B marketing campaigns for Rebus, a SaaS platform for labor management and warehouse analytics. Entry-level role focusing on marketing automation, lead management, and analytics.

Posted 7/25/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates proficiency in executing email marketing campaigns, managing digital marketing initiatives, and organizing in-person events. Capable of utilizing marketing tools like HubSpot and Google Ads while maintaining strong organizational and communication skills.

Highest-signal resume keywords
Email Marketing Campaign ExecutionHubSpot ProficiencyGoogle Ads ManagementEvent CoordinationData Reporting and Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email MarketingSEO BasicsData AnalysisCampaign Performance TrackingBudget Management
Soft Skills
Organizational SkillsClear CommunicationDetail-OrientedEager to LearnAbility to Take Direction
Tools & Technologies
HubSpotGoogle AdsWordPressCanvaMonday.com
Industry Keywords
Digital MarketingDemand GenerationEvent ManagementCampaign OptimizationPerformance Metrics

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Support execution of email marketing campaigns: building sends, segmenting lists, QA/testing, and scheduling.
  • Assist with setup and monitoring of paid campaigns (LinkedIn, Google Ads), including tracking, budget pacing, and basic optimization support.
  • Maintain and organize campaign assets, lists, and workflows in HubSpot.
  • Support basic on-page SEO tasks tied to campaigns: metadata, keyword tagging, and landing page optimization.
  • Assist with website updates related to campaigns and digital marketing initiatives (landing pages, forms, campaign-specific content).
  • Help track SEO and website performance metrics, flagging opportunities to the Sr. Demand Generation Manager.
  • Pull and organize campaign performance data (email, paid, event) into regular reporting.
  • Support tracking of key demand gen metrics and flag trends or issues to the Sr. Demand Generation Manager.
  • Help maintain clean, accurate data across HubSpot and reporting dashboards.
  • Organize and manage in-person events, including trade shows, conferences, and networking events.
  • Coordinate logistics for in-person events, trade shows, and webinars: venue and vendor coordination, shipping/materials, registration, and on-site support.
  • Support promotional planning and follow-up communications for events.
  • Collaborate with the Content Manager to develop event materials and promotional content.
  • Measure event ROI and gather feedback to improve future events.
  • Work closely with the Sr. Demand Generation Manager and Content Marketing Manager to keep campaign messaging and timing aligned.
  • Coordinate with external agencies and vendors on execution details as needed.
  • Track work in monday.com and flag blockers early.

Requirements

What you’ll need
  • 1-2 years of experience in marketing, digital marketing, or a related internship; a degree in Marketing, Business, or a related field is a plus but not required.
  • Familiarity with marketing tools like HubSpot, Wordpress, Canva, Google Ads or similar platforms is a plus.
  • Strong organizational skills and comfort managing several moving pieces at once.
  • Comfortable working with data and reporting basics (Excel/Sheets); eager to build deeper analytics skills.
  • Clear written and verbal communicator.
  • Eager to learn, detail-oriented, and comfortable taking direction while building toward more ownership over time.
  • Ability to travel for a few in-person events/trade shows (approximately 1-3 per year)
  • Comfort using AI tools (we use Claude) to work more efficiently is a plus.

Benefits

Comp & perks
  • 4-weeks of paid vacation
  • 6 paid sick days, 2 paid personal days per year
  • Excellent health and dental benefits, eligible as of your first day!
  • Group RRSP/401k Matching
  • Work from Home