Director, Product Marketing

Lone Wolf Technologies

Director of Product Marketing at Lone Wolf leading all product marketing strategies. Responsible for positioning, messaging, and go-to-market strategy to connect product value to market opportunity.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Set the strategic direction for all product positioning, messaging, and go-to-market programs
Own the master messaging architecture across all products, segments, and buyer personas
Lead product launch strategy and drive cross-functional GTM readiness end-to-end
Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
Collaborate with Product on roadmap input informed by market, customer, and competitive insights
Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Requirements

What you’ll need

Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.
Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.
Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing.
Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content.
Deep competitive fluency in the technology space, real estate tech a plus.
Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Lone Wolf Technologies Website LinkedIn All Job Openings 201 - 500 employees Founded 1993 🏠 Real Estate ☁️ SaaS 🛍️ eCommerce Real Estate
SaaS
eCommerce Lone Wolf Technologies is a leading provider of software solutions for the real estate industry. Their platform, known as the Lone Wolf Foundation, is an end-to-end solution designed to help real estate professionals like agents, brokers, and MLSs manage various aspects of their business efficiently. The company's product offerings include digital advertising, analytics, back office tools, CRM, eSignature, intranet, and more, all aimed at optimizing transaction workflows, client interactions, and business management. Lone Wolf Technologies focuses on integrating digital tools to enhance the operational efficiency of real estate practitioners across North America. Director, Product Marketing Job not on LinkedIn 🔥 4 minutes ago 🇺🇸 United States – Remote 💵 $140k - $165k / year ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set the strategic direction for all product positioning, messaging, and go-to-market programs
Own the master messaging architecture across all products, segments, and buyer personas
Lead product launch strategy and drive cross-functional GTM readiness end-to-end
Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
Collaborate with Product on roadmap input informed by market, customer, and competitive insights
Conduct win/loss analysis and synthesize customer and market insights into actionable strategy 🎯 Requirements
Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.
Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.
Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing.
Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content.
Deep competitive fluency in the technology space, real estate tech a plus.
Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Product Marketing – Platform 🔥 7 minutes ago Veeam Software 1001 - 5000 ☁️ SaaS 🔒 Cybersecurity 🏢 Enterprise Website LinkedIn All Job Openings Director of Product Marketing responsible for developing narratives connecting product capabilities. Drive solution-level marketing at Veeam for data security, identity, and AI trust. 🇺🇸 United States – Remote 💵 $171.8k - $440.2k / year 💰 $500M Private Equity Round on 2019-01 ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Director, Product Marketing – GTM 🔥 7 minutes ago Veeam Software 1001 - 5000 ☁️ SaaS 🔒 Cybersecurity 🏢 Enterprise Website LinkedIn All Job Openings Director of Product Marketing at Veeam focusing on enterprise strategies and go-to-market execution. Building plays and frameworks for pipeline generation and customer success in complex environments. 🇺🇸 United States – Remote 💰 $500M Private Equity Round on 2019-01 ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Director, Product Marketing 🔥 15 hours ago Tempo Software 201 - 500 ☁️ SaaS 🏢 Enterprise ⚡ Productivity Website LinkedIn All Job Openings Director of Product Marketing at Tempo leading GTM strategy for enterprise platform. Driving persona mastery, ecosystem amplification, and sales enablement for B2B SaaS solutions. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎁 Product Marketing Product Marketing Manager, Codex 🕒 Yesterday OpenAI 201 - 500 🤖 Artificial Intelligence ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Product Marketing Manager focusing on Codex adoption at OpenAI. Collaborating across multiple technical and marketing teams to enhance developer workflows and product engagement. 🇺🇸 United States – Remote 💵 $227k - $315k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor Head of Product Marketing 🕒 2 days ago Armis 201 - 500 🔒 Cybersecurity 🏛️ Government Website LinkedIn All Job Openings Head of Product Marketing leading global strategy for Armis’ cyber exposure management and security platform. Overseeing growth plans and ensuring market narrative is clearly communicated. 🇺🇸 United States – Remote 💵 $220k - $280k / year 💰 $300M Private Equity Round on 2021-11 ⏰ Full Time 🔴 Lead 🎁 Product Marketing 🦅 H1B Visa Sponsor View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

product positioningmessaging architecturego-to-market strategycompetitive intelligencewin/loss analysisvalue propositionscustomer engagementmarket insightssales enablementcross-functional collaboration

Soft Skills

verbal communicationpresentation skillsstrategic thinkingcreative positioningstorytellingleadershipperformance managementcollaborationcustomer-centric approachanalytical thinking