Senior Digital Product Manager

Lola Blankets

Senior Digital Product Manager leading the evolution of Lola’s digital commerce platforms. Partnering with cross-functional teams to enable scalable and future-proof digital products.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints.
Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions.
Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance.
Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity.
Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies.
Manage delivery with appropriate external teams and partners.
Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals.
Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap.
Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations.
Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack.
Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time.
Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence.
Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management.
Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development.
Support the long-term evolution of the digital product operating model as the organization scales.
Effectively manage timelines, output, and budgets with external partners across design and development.
Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status.
Own prioritization of the digital product backlog in partnership with engineering and digital leadership.
Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods.
Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution.
QA all releases before handing over to the eCommerce Manager for operational use
Champion platform observability and data-informed decision-making across digital products.
Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components.
Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app.
Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams.

Requirements

What you’ll need

7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience
Proven experience owning platform or capability roadmaps that support multiple business teams or channels.
Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation.
Experience mentoring product managers.
Comfortable operating in highly cross-functional environments with complex stakeholder dynamics.
Strong technical fluency, with the ability to partner with engineering while representing commercial needs.
Highly analytical, structured thinker with excellent communication and prioritization skills.

Benefits

Comp & perks

Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets

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Hard Skills & Tools

digital product managementplatform product managementShopifyCMSMartechanalyticsexperimentationevent trackingdata-informed decision-makingproduct prioritization

Soft Skills

mentoringcommunicationprioritizationanalytical thinkingstakeholder managementcross-functional collaborationproblem-solvingdecision-makingorganizational skillsleadership