Lola Blankets

Influencer Marketing Manager

Lola Blankets

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own Lola’s TikTok influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM
  • Manage TikTok Shop affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (ex: ShopMy & LTK campaigns)
  • Own TikTok influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant
  • Work closely with Performance Marketing to find & source influencers who can create dedicated SparkCode content
  • Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaigns
  • Work closely with Head of Brand & Head of Product Development on influencer collaboration product strategy and PR
  • Be the main point of contact for all TikTok influencers and focus on building relationships with creators (communicate via DMs, email, etc)
  • Work with Social Media Manager & Community Manager on gifting creators
  • Work with external vendors to create high caliber influencer & PR package
  • Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development
  • Experience managing a team
  • Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales
  • Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.
  • Strong understanding of social media platforms, influencer marketing trends, and best practices
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
  • Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
  • Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends
Benefits
  • 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)
  • Full health benefits
  • 16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave
  • 50% off Lola Blankets for friends and family
  • Opportunities for career growth and leadership roles within Lola Blankets
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign managementstrategy developmentsocial media key performance indicatorsdata-driven insightscontract negotiationFTC compliancepaid advertisingcontent creationproject management
Soft Skills
creative thinkingcritical thinkingcommunication skillsinterpersonal skillsrelationship buildingorganizational skillsdetail-orientedproblem-solvingproactive mindsetinnovation
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in related field