Content Writer

• Write sharp, attention-grabbing hooks to maximize engagement and retention.
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
• Analyse ad metrics (CTR, watch time, drop-off rates) to refine creative strategy.
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
• Translate copy ideas into strong visual narratives and impactful storytelling sequences.
• Identify and adapt to emerging content and creative trends.
• Simplify complex ideas into relatable and emotionally resonant content.
• Utilize knowledge of transitions, camera shots, and pacing to visualize scripts effectively.
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy.
• Provide creative inputs during production to ensure content quality and tone consistency.

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