Mid-level CRM Analyst

Lojas Renner S.A.

Analista de CRM Pleno managing CRM strategies and optimizing performance for Lojas Renner. Collaborating with Marketing, Product, and Commercial teams to enhance business outcomes.

Posted 7/20/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multichannel CRM strategies, with a strong focus on segmentation, campaign automation, and performance analysis. Proficient in utilizing CRM tools and platforms to optimize customer journeys and drive business objectives.

Highest-signal resume keywords

CRM Strategy DevelopmentA/B Testing ExperienceOracle Responsys KnowledgeIntermediate Excel SkillsHTML Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategySegmentation DevelopmentCampaign AutomationPerformance AnalysisA/B TestingCRM Metrics UnderstandingData Reporting

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

CRM PlatformsOracle Responsys

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Multichannel CRMCustomer JourneyContinuous OptimizationCustomer ValueLifecycle Management

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Plan and execute multichannel CRM strategies aligned with business objectives, defining hypotheses, segmentation criteria, and tests for continuous optimization.
Prepare communication briefs for campaigns and customer journeys, ensuring consistency with the strategy and alignment with creative and content teams.
Develop segmentations with logical rules, taking into account customer value, behavior, and lifecycle.
Implement automated campaigns and journeys within the CRM platform, ensuring correct configuration and integration with other systems.
Monitor and analyze campaign results, proposing recommendations to optimize content, strategy, and overall performance.
Ensure that all stages involved in initiatives/projects are completed on time and aligned with business objectives.
Consolidate insights and learnings into structured reports, maintaining a history to support strategy evolution and continuous process improvement.
Work closely with Marketing, Product, and Commercial teams.

Requirements

What you’ll need

Previous experience in CRM with both strategic and operational responsibilities;
Familiarity with CRM tools/platforms;
Intermediate Excel skills;
Experience with A/B testing (hypothesis definition, variations, result analysis) and an understanding of CRM metrics (open rate, CTR, CTOR, conversion);
Bachelor's degree completed;
Knowledge of HTML;
Knowledge of Oracle Responsys.

Benefits

Comp & perks

Transport allowance and/or shuttle for positions at our distribution centers (DCs)*
Meal allowance / food voucher
Christmas food basket voucher
Home office allowance (for hybrid or remote contracts)*
Company multi-purchase credit card
Employee discount at our stores
Health insurance
Dr. Be (telemedicine, telepsychology, nutritional coaching, and sports coaching)*
Wellhub (Gympass)
Programs and campaigns designed to promote health self-care and well-being for our employees and their families
Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being, and work style/tools
Dental plan
Univers - discounts at Raia and Drogasil pharmacies
Pet health insurance
Running coaching
Discounts at universities, schools, language courses, and vocational/professional courses
Discounted tickets for cinemas, amusement parks, and more.