E-commerce Specialist – Apps, Performance & Growth

Lojas Renner S.A.

Lead media performance strategy and execution for Renner's app growth and user engagement. Collaborate with cross-functional teams to optimize acquisition and retention metrics.

Posted 6/17/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Be responsible for the strategy, execution and evolution of performance media for the Renner app, ensuring sustainable user growth, investment efficiency and analytical maturity across the full funnel — from install to repeat purchase.
Act as the technical reference for app performance media, owning the strategy and evolution of the Renner App's growth.
Build and sustain the strategic growth vision for the app, providing data-driven recommendations for annual planning.
Plan, execute and optimize acquisition and engagement campaigns across app channels such as Google UAC, Meta Ads (App), TikTok Ads, Apple Search Ads and DV360 (when applicable).
Monitor and optimize performance metrics across the entire funnel: install, activation, retention, engagement and conversion to purchase.
Manage KPIs such as CPI, CPA, CAC, LTV, retention and churn to ensure sustainable growth and investment efficiency.
Lead A/B tests and continuous experiments to accelerate growth and improve efficiency.
Ensure governance of tracking, events and attribution, working with MMPs (AppsFlyer, Adjust or similar).
Work cross-functionally with CRM, Product, Engineering and BI to increase conversion and lifetime value.
Manage budget, pacing, forecasting and performance reporting.
Provide technical and functional leadership, supporting the development of analysts and serving as a reference for strategic decisions within the App team.
Support organizing and prioritizing the team's work, even without a formal coordination role.

Requirements

What you’ll need

Proven experience in app-focused performance media.
Hands-on mastery of app media platforms (Google UAC, Meta Ads, TikTok Ads, Apple Search Ads).
Strong analytical skills with command of growth metrics and the full funnel.
Experience with MMPs such as AppsFlyer, Adjust or similar.
Solid knowledge of event tracking, deep linking, redirecting and SKAN (iOS).
Ability to translate data into strategic recommendations.
Hands-on profile with autonomy to execute, test, analyze and optimize campaigns.
Clear communicator with strong stakeholder management and technical influence.
Preferred: prior experience with technical leadership or people management, even informally.
Experience in companies or digital products with large user scale.
Knowledge of BI tools such as Looker, Google Data Studio, Power BI.
Experience with growth strategies, mobile marketing or full-funnel approaches.
Track record of close collaboration with Product and Engineering teams.
Advanced experimental mindset (structured test & learn).

Benefits

Comp & perks

Commuting allowance and/or shuttle service for positions at our distribution centers (DCs)*;
Meal/food allowance;
Holiday grocery voucher (Christmas basket);
Home office allowance (for hybrid or remote work contracts)*;
Multi-purchase credit card;
Employee discount in our stores.
Health insurance;
Dr. Be (telemedicine, telepsychology, nutritional coaching and sports coaching);
Wellhub (Gympass);
Programs and campaigns designed to promote health and well-being for our employees and their families.
'Balance' methodology applied with leadership and the team to strengthen communication and recognition, well-being and work style/tools.
Dental plan;
Univers — discounts at Raia and Drogasil pharmacies;
Pet health insurance plan;
Running coaching;
Discounts on universities, schools, language courses and professional training;
Tickets for cinemas, theme parks and more.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance mediaapp media platformsgrowth metricsevent trackingdeep linkingredirectingSKANcampaign optimizationA/B testingmobile marketing

Soft Skills

analytical skillsstrategic recommendationsclear communicationstakeholder managementtechnical influenceautonomycollaborationleadershiporganizational skillsprioritization