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Marketing Coordinator
Lojas Renner S.A.CRM Coordinator leading a multidisciplinary team at Camicado. Focused on customer journey and data-driven marketing strategies.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Responsible for coordinating a multidisciplinary CRM team for the Camicado business unit (BU).
- Develop and direct CRM strategies aligned with marketing objectives and Camicado’s business goals.
- Define and oversee nurture flows across the sales funnel and customer lifecycle.
- Analyze and report on CRM campaign performance (sales funnel, campaign-influenced/incremental revenue, open rates, click-through rates, conversion, churn).
- Analyze and report on customer KPIs, database management, LTV and CAC.
- Generate data-driven insights to continuously optimize actions and personalize communications.
- Collaborate with data, engineering, martech, media, product, BI, store operations, e-commerce and customer service teams to ensure a consistent customer journey.
- Coordinate execution of one-off campaigns and automated journeys across email marketing, SMS, push notifications, and WhatsApp.
- Lead A/B testing and experimentation to improve results.
- Coordinate customer strategies including database segmentation, ensuring data quality and governance.
- Ensure compliance with LGPD policies and best practices for data usage.
- Manage CRM and marketing automation tools (e.g., Responsys, Salesforce, Adobe, CDP, etc.).
- Prepare reports and presentations of results, insights, and customer/CRM metrics for different executive levels within the business.
Requirements
What you’ll need- Experience with database segmentation and personalization strategies.
- Familiarity with CRM metrics (RFM, lifecycle metrics: acquisition, repeat purchase/recurrence, retention, churn; LTV, CAC, ROI, ROAS, etc.).
- Experience designing customer journeys and lifecycle marketing for an omnichannel strategy.
- Proven experience leading omnichannel projects.
- Desirable/differential: experience with data analysis tools (advanced Excel, BI tools, Google Analytics, etc.).
- Basic SQL knowledge or data manipulation skills (a plus).
- Analytical mindset and data-driven orientation.
- Strategic, customer-focused vision.
- Strong organizational skills and ability to manage multiple projects.
- Good communication and ability to coordinate with cross-functional teams.
- Proactive and results-oriented.
- Collaborative profile with leadership skills.
Benefits
Comp & perks- Position also open to candidates with disabilities (PwD).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
CRM strategiesdatabase segmentationcustomer journey designlifecycle marketingdata analysisA/B testingdata quality managementSQLExcelGoogle Analytics
Soft Skills
analytical mindsetstrategic visionorganizational skillscommunicationproactiveresults-orientedcollaborativeleadership