Marketing Specialist – Analytics, CRM

Lojas Renner S.A.

Marketing Analytics Specialist focusing on transforming client data into actionable CRM insights for Lojas Renner S.A. Collaborating with cross-functional teams in a dynamic retail environment.

Posted 5/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze customer data with a focus on metrics such as RFM (Recency, Frequency, Monetary Value), Customer Lifecycle, LTV (Lifetime Value), DDA (Data-Driven Attribution), and incremental revenue from physical stores.
Create analytical reports, executive presentations and strategic materials to support decision-making.
Interface directly with Data, BI and Engineering teams, orchestrating briefings, aligning requests and conducting integrated analyses.
Support the interpretation of campaign and CRM journey results from the perspective of incremental impact and business value.
Ensure conceptual consistency of CRM and lifecycle metrics used by Marketing.

Requirements

What you’ll need

Bachelor’s degree in Engineering, Economics, Business Administration and/or related fields.
Organized and able to manage multiple tasks and priorities.
Strong communicator and collaborator, comfortable working in dynamic, cross-functional environments.
Prior experience with CRM, customer data analysis and analytical modeling/visualization tools is a plus.
Experience with large transactional datasets (retail, e-commerce, omnichannel, loyalty programs).
Experience with visualization tools such as Power BI, Tableau, Looker or similar (with a focus on executive storytelling, not just dashboards).
Experience in fashion retail or customer-centric businesses.
Ability to act as a bridge between technical teams and business areas.

Benefits

Comp & perks

Commuter allowance and/or shuttle service for roles at our distribution centers (DCs)*
Meal allowance / food voucher
Christmas food basket voucher
Home office allowance (for hybrid or remote employment contracts)*
Multi-purpose company credit card
Employee discount at our stores
Health insurance
Dr. Be (telemedicine, telepsychology, nutritional coaching and sports coaching)
Wellhub (Gympass)
Programs and campaigns designed to promote health and well-being for our employees and their families
Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being and working style/tools
Dental plan
Univers – discounts at Raia and Drogasil pharmacies
Pet health coverage
Running coaching program
Discounts on universities, schools, language and professional courses
Tickets for cinemas, parks and much more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer data analysisanalytical modelingvisualization toolsRFMCustomer LifecycleLTVDDAincremental revenue analysisCRM metricsdata-driven attribution

Soft Skills

organizedstrong communicatorcollaboratorability to manage multiple taskscomfortable in dynamic environmentscross-functional teamworkstrategic thinkinginterpretation of resultsconceptual consistencysupport decision-making