Marketing Analyst III – CRM
Lojas Renner S.A.
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Responsible for analyzing customer and campaign behavior data, translating insights into practical actions;
- Responsible for developing reports and presenting CRM and customer base performance results to different areas of the company;
- Responsible for creating and executing the CRM campaign send calendar;
- Responsible for developing and implementing CRM strategies focused on retention, engagement and increasing Customer Lifetime Value (LTV);
- Responsible for structuring and monitoring automated customer journeys;
- Interface with business areas (Marketing, Sales, Operations, Media, Product...) to design the brand communication calendar and for cascading it so internal teams can execute;
- Responsible for maintaining a 360° view of the customer;
- Responsible for tracking customer performance indicators with a focus on online and offline sales.
Requirements
- Bachelor's degree in Advertising, Public Relations, Marketing, Business Administration, or related fields;
- Experience planning multichannel CRM communication calendars (email marketing, SMS, Push, WhatsApp);
- Knowledge of omnichannel CRM strategies;
- Analytical and strategic mindset for building base segmentation focused on performance and campaign optimization;
- Understanding of RFV, customer lifecycle and LTV concepts;
- Ability to design customer journeys and automated campaign flows;
- Business acumen and understanding of retail KPIs;
- Experience analyzing metrics and campaign results and developing reports and presentations for executive leadership;
- Previous experience in CRM and marketing automation;
- Proactive, organized, and able to work effectively with multidisciplinary teams;
Benefits
- No benefits were specified in the job description.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM strategiescustomer segmentationcampaign optimizationcustomer journey designmarketing automationdata analysisreport developmentperformance trackingmultichannel communicationcustomer lifecycle management
Soft skills
analytical mindsetstrategic thinkingproactiveorganizational skillseffective communicationcollaborationbusiness acumenpresentation skillsteamworkadaptability