Mid-level CRM Analyst – Inbound & Growth

Loja Integrada

Analista de CRM conduzindo leads até lojas criadas e assinaturas pagas na plataforma brasileira Loja Integrada. Executando automações, segmentação e experimentos para ampliar conversão, receita e crescimento líquido.

Posted 8/6/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mapping and evolving the merchant lifecycle journey, utilizing data-driven strategies for lead acquisition and subscription conversion. Proficient in executing automated campaigns across multiple channels while ensuring data quality and operational efficiency.

Highest-signal resume keywords

CRM/Lifecycle ManagementMarketing Automation ToolsA/B TestingData AnalysisGrowth Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data SegmentationCampaign ExecutionBehavioral SegmentationFunnel MetricsExperimentationLead AcquisitionSubscription ConversionAutomated CampaignsData GovernanceOperational Improvement

Soft Skills

Analytical MindsetProactive CommunicationAutonomous Problem SolvingContinuous Improvement Mindset

Tools & Technologies

CleverTapEmail MarketingIn-App MessagingWhatsApp Campaigns

Industry Keywords

Growth MarketingCommercial StrategyCustomer JourneyLead to Store ConversionSubscription Flows

About the role

Key responsibilities & impact

Map and evolve the merchant lifecycle journey across lead → store and free → paid subscription flows
Create and test behavior-based communication strategies using triggers, segmentation and personalization
Design and implement experiments, including A/B tests, journey and offer tests, with control groups
Identify growth opportunities based on data and prioritize activation and subscription levers
Build, configure and execute automated campaigns and flows at scale via email, in-app and WhatsApp using CleverTap
Perform full QA before campaign sends
Validate segmentations and audiences using queries, filters and business rules
Continuously improve operations and efficiency of lead acquisition and subscription conversion campaigns
Monitor CRM metrics and targets via dashboards and datasets, identifying deviations, patterns and opportunities
Investigate deviations, formulate hypotheses, identify root causes and propose next steps
Build and refine behavioral and transactional segmentations
Support data governance and data quality, translating them into actionable insights
Work on initiatives to evolve tools, integrations, data, automations, processes and CRM activation strategies
Partner with product, marketing and engineering teams
Drive the journey from lead → store created → paid subscription, contributing to conversion, revenue and reversing negative net adds

Requirements

What you’ll need

Analytical mindset with disciplined focus
Proactive and able to liaise with other teams
Autonomous in generating hypotheses, investigating causes and proposing solutions
Experience with CRM/lifecycle in a digital environment, working on both strategy and execution
Strong analytical foundation and comfortable with data, segmentation and funnel metrics
Experience with marketing automation tools and multichannel journeys: email, in-app and WhatsApp
Familiarity with experimentation, including A/B testing and holdout tests
Continuous improvement mindset
Operational experience running campaigns
Advantage: experience in Growth Marketing and/or Commercial (sales)
Advantage: ability to build commercial-focused arguments to encourage store creation

Benefits

Comp & perks

Competitive salary
Annual profit-sharing (PLR)
Flexible hours and remote employment
Flexible meal/food allowance (VA/VR via Flash)
Health insurance (SulAmérica)
Dental plan (SulAmérica Odonto)
Pet health plan (Guapeco and PetLove)
Life insurance (Icatu)
TotalPass membership
Mental health benefit (Zenklub)
Childcare assistance for children up to 5 years old
Extended parental leave
Birthday gift (day off and iFood voucher)
Birthday gift for dependents (half day off)
Payroll loan (Itaú)
Partnerships with USP and FIAP (postgraduate and MBA programs)
Education allowance: subsidy for courses, events and certifications
Language allowance: 65% subsidy for English and Spanish
One-time home office setup allowance at onboarding
Monthly home office allowance
Free shipping at VTEX and Loja Integrada stores
Monthly fee reimbursement for creating a store on our platform
RSU program (Restricted Stock Units)